X Ads: Advertising on X (Twitter)
Marketing Tipps von Stephan
What are X Ads? X Ads (formerly Twitter Ads) are paid advertisements that appear in the feed, in trends or in profiles. Companies use them to quickly spread news, products or campaigns virally. Who is on X? X has over 500 million monthly active users worldwide, with around 12 million in Germany. Politically interested people, tech fans, journalists and trendsetters are particularly well represented. What is a good CPM on X? The CPM (cost per mille) on X is usually between €6 and €12. However, prices can vary depending on the target group and advertising format – significantly higher for top placements or trend sponsorship.
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Conversion & Performance
Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.
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