CTR: Click Through Rate

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What does CTR mean? CTR stands for Click Through Rate and describes the ratio of impressions to clicks on an ad or link. Where is the CTR used? CTR is typically used in online marketing, e.g. for Google Ads, social ads or email campaigns, to evaluate the relevance and performance of an ad. What is a good CTR? A good CTR depends heavily on the industry, platform and campaign type. In search engine marketing, it is often between 2 % and 5 %, while lower values are often common for display ads.

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CTR simply explained

Formula: How do you calculate the click through rate?

  • CTR = (clicks / impressions) × 100

Example CTR

To calculate the CTR, divide the number of clicks on an ad or link by the number of impressions and multiply the result by 100 to get the percentage of users who actually clicked.

How to calculate the CTR

This is how you can calculate the Click Through Rate (CTR):

  • Impressions: 20,000
  • Clicks: 400
  • Formula: CTR = (clicks / impressions) × 100
  • Calculation: (400 / 20,000) × 100 = 2 %
  • Result: The click through rate is 2%

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