CPM: Cost per Mille

CPM quickly explained

Here is a quick explanation of what CPM is in marketing. What does CPM stand for? How does CPM work? Any questions for your campaign? Write and or call: Contact.

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CPM / CPR simply explained

Formula: How to calculate the cost per thousand contacts?

  • CPM = (advertising costs / reach) x 1,000

Example

Let’s say you spent 10,000 euros on an Instagram ad campaign that was seen by 400,000 users. The CPM is then 25 euros per 1,000 users reached.

Handy for small, quick calculations:

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