CPM: Cost per Mille (TKP)

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What does CPM mean? CPM stands for cost per mille and describes the costs that a company pays for 1,000 impressions with an ad. Where is CPM used? CPM is typically used in display advertising, social media ads and classic online banners to evaluate the reach of campaigns. What is a good CPM? A good CPM depends on the industry and is heavily dependent on the platform, target group and competition. In many areas, it ranges between €5 and €15, but can be significantly higher for very specific target groups.

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CPM simply explained

Formula: How do you calculate the cost per 1,000 impressions?

  • CPM = (advertising costs / impressions) × 1,000

Example CPM

To calculate the thousand-contact price (CPM), divide the total advertising costs by the impressions achieved and multiply the result by 1,000 to obtain the costs for 1,000 visual contacts.

How to calculate the CPM

This is how you can calculate the cost per mille (CPM):

  • Advertising costs: 500 €
  • Generated impressions: 100,000
  • Formula: CPM = (cost / impressions) × 1,000
  • Calculation: (500 € / 100,000) × 1,000 = 5 €
  • Result: The cost per 1,000 visual contacts is €5

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