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Social Media Tools: Monitoring, Analysis and Reporting

Social Media Tools for Monitoring – Analysis and reporting with software is a big topic for many people, because what is the point of investing in Social Media Marketing if nobody monitors the activities? From the advance planning of content and activities around the clock for active social media presence to tracking the performance and […]

Monitoring: Why Social Media Monitoring?

Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]

ow.ly: Short link for tracking and monitoring – advantages

On ow.ly you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from the left so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and […]

Short URL Service: Tracking and Monitoring + Convert for Free

Short URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]

Live Stories – Video Marketing on Facebook, Snapchat and Instagram

Life stories are short postings, usually small photos or videos, with a maximum length of 15 seconds. Some live stories take a little longer, of course, but most are very short, 5 seconds. Life stories are used to document everyday life. While postings in the timeline are very obvious and stored for a long time, […]

Click Through Rate (CTR) – Measuring Success in Social Media

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]