Tag Archive for: Human Resources Marketing

Personal marketing agency: find employees near you

Personnel marketing agency – In order to bind talents to their own company in the long term and to ensure a high level of employee satisfaction, more and more companies are turning to the support of personnel marketing agencies. Such service providers have the necessary expertise and experience to develop and implement successful personnel marketing […]

Attracting new professionals with employer branding – definition & measures

For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]

Personnel marketing: Addressing (potential) employees – definition, goals & measures

HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]