Influencer Brands – Singer and Social Star Luna with Merchandise

Influencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]

Pitch: Marketing Aspects for Presentations – Social Media Analysis

For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the […]

Profiles and Accounts: How to Calculate the Value of Influencer – Social Media Analysis

With Social Analytics, Instagram profile analysis of bloggers and instagramers becomes so easy. No full Excel spreadsheets with hundreds of values and thousands of lines, no yellow backgrounds, no green backgrounds, no large or small characters, all in one software. Instagram Profile Analysis: How to calculate the value With Social Analytics, companies, the self-employed and […]

Successes and key figures in monitoring: Instagram – Social Media Analysis

For companies, agencies and brands, monitoring on social networks such as Instagram is particularly important when working with bloggers and influencers. Monitoring is concerned with measuring the success of projects. If we commission a person on Instagram to advertise our brand, they will publish a photo or video in which our brand or product appears. […]

Social Analytics Companies: Our #2 Software

For Instagram we are one of the first Social Analytics Companies. We have been developing software for social media for over 2 years. We are especially interested in the analysis of Instagram accounts and bloggers. Influencers and bloggers form the absolute spearhead of the social media marketing world today. Young stars, e.g. from the Kardashian […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

PRGear: Fitness meets function – New sports brand w/ Instagram star fabianxarnold

Sport is so important! I myself try to go to the sport at least four times a week, in addition to the advertising agency, I need my compensation! Out of this motivation and through the good acquaintance with Men Blogger Fabianxarnold, we have now to a completely new area! Fitness apparel, gym gloves, pull-ups , […]

Influencer Marketing Course: Continuing Education & Training for Social Media Managers

“Influencer marketing is on the rise!” – that’s what the headline above our last interview said. Today we give you 2 hours of know how for free! With Social Analytics, we make influencer marketing on Instagram possible for all agencies, companies, brands and online shops from Berlin to Hamburg, Cologne and Munich. So that really […]

Influencer marketing on the rise / Interview Internet World Business

Influencer Marketing – “2017 was a year in which a much ridiculed trend grew into an adult industry,” reads the headline on the latest articles in Internet World Business. Then Influencer Marketing erreicht mittlerweile nicht nur Vorreiter sondern auch etablierte Agenturen, die sich immer mehr auf diese neue Form der Reichweiten Generierung für Marketingaktionen verlassen. […]

Petfluencer. Cat and dog in social media marketing – 1LIVE / WDR Interview

Petfluencer in Social Media Marketing – Today I was interviewed by WDR or 1LIVE Radio on the topic of influencers and even more special: #Petfluencer! Dogs and cats are extremely popular among Germans, millions are spent here every year on the finest food and all kinds of accessories. Petfluencers are also conquering the world of […]