The Model Book: Becoming a Model and Influencer – Tips & Help

In a few days, one of the largest books ever published on the subject of “Modeling” will be published. In his new book THE MODEL BOOK, our social media and modeling agent Stephan has summarized all important information for young models on more than 200 pages. Of course, the main topic is “How do I […]

Authenticity – influencers and bloggers live from the authentic look

Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]

2 hours Influencer Marketing: Free Video Course – Keys of Cooperation

New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]

Influencer Marketing on Instagram for Cosmetics / Make Up Studios – Interview

Instagram is the perfect site for influencers. With a wide variety of themes, you can attract your followers. Whether clothing, nutrition or cosmetics, influencers like to advertise for every industry. Cosmetics institutes in particular can use this opportunity to reach customers or expand their own followers. We have an exclusive interview for you with our […]

Influencer Marketing Strategies – Speaker Lecture @ ISM

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]

Influencer Brands – Singer and Social Star Luna with Merchandise

Influencer online shops are still a relatively new market for many. Because influencer marketing alone is still a book with seven seals for many. How does influencer marketing actually work? How do I find the right bloggers? Questions upon questions! We not only deal with the matter of strategy and conception but also with the […]

Profiles and Accounts: How to Calculate the Value of Influencer – Social Media Analysis

With Social Analytics, Instagram profile analysis of bloggers and instagramers becomes so easy. No full Excel spreadsheets with hundreds of values and thousands of lines, no yellow backgrounds, no green backgrounds, no large or small characters, all in one software. Instagram Profile Analysis: How to calculate the value With Social Analytics, companies, the self-employed and […]

Successes and key figures in monitoring: Instagram – Social Media Analysis

For companies, agencies and brands, monitoring on social networks such as Instagram is particularly important when working with bloggers and influencers. Monitoring is concerned with measuring the success of projects. If we commission a person on Instagram to advertise our brand, they will publish a photo or video in which our brand or product appears. […]

Social Media Betreuung Prominente & VIPs: Kommentare, Kooperationen und Verträge

Kim Kardashian, Taylor Swift, Justin Bieber, not only the big names of this world don’t look after their Insta Channel alone, also German big bloggers are no one-man army but work with a team. The care of the own Social Media channel usually does not take place thereby any longer by the prominent person but […]