Influencer Marketing Tool forInstagram: Social Analytics

Now it is time! After months of planning, Social Analytics is ready. The first comprehensive software tool for Instagram / Influencer Marketing on a high level. Social analytics is a huge win for small brands or big advertising agencies

Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]

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Social media stars 2017: review of trends, newcomers and campaigns

2017 hat Social Media Marketing aber auch Stars weiter in die Mitte der Gesellschaft gerückt. Vom Influencer Award wie dem “Place To B” von Axel Springer bis zum About You Awards. Weiter zu neuen Shooting Stars der Szene, im speziellen Lisa und Lena

Instagram Story: Now with polls, opportunities and risks for influencers and brands

Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]

Influencer performance: KPIs for social media campaigns

Influencer marketing is still completely new for many. People have always influenced other people, through recommendations, simple “broadening” but also through criticism. Influencer marketing

Influencer & Blogger: New! Software for prices, costs and offers

What do influencers cost? Exclusively and free of charge for selected press representatives and bloggers, the Influencer Price Calculator is now available! Viral content is worth its weight in gold. But how do you generate interest? Now free for renowned media to embed in articles. Millions of young people are promoting on their channels. Learn […]

Influencer Marketing #3: Social Media Software Tools for Post Planning and Followers

Software support and social media tools are essential for online marketers. They help manage day-to-day tasks, especially the ones that take up a lot of time and can be organized through smart planning ahead. Whether it’s content, influencer search, or even the bots so many have mentioned. We take a look at three important social […]

Influencer Marketing #4: KPIs (Key Performance Indicators), Goals and Planning of the Social Media Campaign

The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]

Influencer Income: How Much Influencer Really Earn?

How much does Influencer actually earn with a posting? This statistics from the Influencer Calculator shows the average worldwide income of Influencers or Bloggers with 1 million fans. The costs and prices depend on the personalities behind the blogs

Influencer Categories: Classification of marketing types with formula + info graphics

How are Influencers actually categorized? Especially for an Influencer agency, it is important to have a quick overview even if it is about offers for customers. The meaningful composition in groups helps in the calculation of prices also with the clarity. In universities and colleges, too, there is an increasing emphasis on the topic of […]