Social Media Wiki
Everything you need to know about social media marketing! From Blogger & Influencer Relations over the social networks Facebook, Youtube, Instagram and many more, to tips and insights for social media managers and beginners.
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
Down-sell: The selling of cheaper products
in Wiki/by CarenDown-sell – In down-selling, you actively recommend a lower-priced product to your customers. Together with your customers and their requirements, you work out which product fits their needs. At first it seems like you are losing money, but it is actually free marketing (word of mouth). Through your honesty and the good experience the customer […]
Targeting: Precise targeting – definition, techniques and advantages
in Wiki/by CarenTargeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
Brand Awareness: Recognition and Brand Presence
in Wiki/by CarenBrand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]
Bitmoji: Craft your own cartoon representation
in Wiki/by CarenBitmoji are custom avatars for Gmail, Messenger, Slack and social networks. With the Bitmoji app you can create your own cartoon representation and produce different versions of this avatar for different situations. Bitmoji can be used as a profile picture, among other things, but can also be applied as custom messages in messaging and social […]
Dashboard: All social media platforms on one screen
in Wiki/by CarenThe Social Media Dashboard is a tool that allows marketers and social media managers to manage all of their social media platforms from one screen. The dashboard allows users to schedule, publish, view, and reply to both organic and paid posts, as well as create analytics reports. Dashboards are also important social listening tools. Advantages […]
Engagement rate: the interaction with your social media content
in Wiki/by CarenEngagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]
Insights: The statistics function on Instagram
in Wiki/by CarenIn the context of social media, the term “Insights” generally refers to analytics and performance statistics that you can find in the Instagram app on your Instagram account. Depending on your profile type, Instagram Insights shows you demographics of your followers, when they’re most likely to be online, the reach of each post, and more. […]
Benchmarking: What are your competitors doing better?
in Wiki/by CarenBenchmarking is a management tool that continuously compares a company’s products, techniques, processes and values with competitors’ standards or values (especially the best of the competitors). The criteria can be chosen arbitrarily, but usually cost, time and quality are analyzed. On the one hand, you can rank your company based on these findings, on the […]
Social monitoring: How do others see your brand and why?
in Wiki/by CarenSocial monitoring searches social media for company-related information and user profiles. To do this, companies create keyword lists for searching the social web. The aim is to give companies a constant overview of current topics, opinions, influencers, etc., in connection with their own company, its products and services or competitors. In addition, social listening builds […]
Social engagement: interactions on social media and benefits
in Wiki/by CarenSocial engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]