TikTok Ads: Advertising on TikTok

Marketing Tipps von Stephan

What are TikTok Ads? TikTok Ad s are paid advertisements on the TikTok platform that brands can use to place creative content directly in users’ feeds. They appear as in-feed ads, top view ads or branded content. Who is on TikTok? TikTok has over 1.5 billion active users worldwide and around 20 million in Germany. Target groups between the ages of 16 and 30 are particularly well represented. What is a good CPM on TikTok? The CPM (cost per mille) on TikTok is between €3 and €10 for many campaigns. It can vary depending on the target group, competition and ad format, but often remains cheaper than on other platforms.

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Conversion & Performance

Conversion is ultimately the key to successful campaigns. So here’s a look at the conversion rate for Instagram, TikTok, YouTube and Google Search & Display Ads.

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