Bing Ads: Advertising with Microsoft Ads

What are Bing Ads? Bing Ads (now Microsoft Ads) are paid ads in the Microsoft ecosystem – e.g. in the Bing search, on Microsoft Start, Outlook, MSN and in the Microsoft Audience Network (partner sites & apps). Ideal for performance and B2B if you want to reach high-value search queries and desktop users. Who is on Bing/Microsoft? Many users come via standard Windows browsers, Office and corporate environments. Desktop users with high purchasing power and decision-makers are represented above average. What is a good CPM/CPC for Microsoft Ads? In the search network, we primarily work with CPC (often between €0.20 and €1.50). In the Audience Network, the CPM is often between €3 and €10, depending on the industry, target group and season.

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