CR: Conversion Rate
CR quickly explained
Here is a quick explanation of what CR is in marketing. What does CR stand for How does CR work? Any questions for your campaign? Write and or call: Contact.
CR simply explained
Formula: How to calculate the conversion rate?
- Conversion Rate = (Conversions / Interactions) x 100
Example CR
Conversion rate is calculated by dividing the number of conversions by the total number of interactions that resulted in a conversion in the same time period. Assuming you have 100 conversions from 2,000 interactions, the conversion rate is 5% because 100 / 2,000 = 5%.
Conversion rate is the percentage of users who perform a desired action. A typical example is the percentage of visitors to a website who make a purchase. The conversion rate can also be related to the respective marketing channels, e.g. to calculate the conversion rate of your social media ads.
Handy for small, quick calculations:
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