SOV: Share of Voice

SOV quickly explained

Here is a quick explanation, what is SOV in marketing? What does SOV stand for? How does SOV work? Any questions for your campaign? Write and or call: Contact.

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SOV simply explained

Formula: How to calculate the Share of Voice?

  • Share of Voice = (sum of own mentions / sum of all relevant mentions of all competitors) x 100

Example SOV

For example, if your company hashtags were mentioned 60 times and the other relevant hashtags were mentioned a total of 100 times, you would have a share of voice of 60%. This would mean that you have established yourself as a thought leader in your field.

Practical for:

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