Tag Archive for: Marketing

YouTube simply explained: app, videos, users & marketing

YouTube at a glance – YouTube is still one of the largest video platforms in the world. With over 2.3 billion users, the network is also one of the most used global social media in general. The core of the app is explicitly video content. This content covers every conceivable industry. From personal care, animation […]

Instagram explained simply: app, users, marketing and the algorithm

Instagram at a glance – Instagram is one of the most popular social media platforms for teenagers and young adults today. Instagram is a network with a focus on photo and video content. The core of the app is a mixture of blogs and audio-visual posts, where users can edit their content as they wish. […]

Text optimization – search engine optimization (SEO) with structure in texts

Good texts are essential for search engine optimization (SEO). Many people achieve good results by working simply and cleanly. A good structure of the texts facilitates the optimal placement in the search results. The advantage is obvious, the texts are reader-friendly (usability), but at the same time they are also better identifiable for search engines […]

Social media concept: How it works – brand, reach, monitoring

Strong social media concepts rarely include only a network or a social media strategy. What makes them so special is a perfect mix of different operational and strategic considerations for optimization. The first step always deals with the brand and its identity. Here, special emphasis is placed on the emotions and messages that your social […]

Target groups on Facebook – location, age, prospects

Today, advertising campaigns can be controlled so precisely on almost all social media channels that users can be reached more specifically than ever before. Facebook, the largest social network in the world, with well over a billion active users, has so far been the most refined way to launch campaigns. The concept or principle behind […]

Bloggers are made with WordPress – 9 Steps for Fashion Blogger & Co.

Blogging is increasingly exciting: for people, for companies, for people in public life – or those who want to become one. I often give workshops for my own fashion and fashion bloggers in the network. A very up-to-date one on the basics is here, slim & elegantly summarized in 9 steps. After that you’ll know […]

Youtube SEO: 3 steps for better rankings in the search engine

Youtube SEO will come! Would you have thought that with the social network Youtube, which is actually meant to be a video portal, you could effectively use search engine optimization for your corporate site or e-commerce? The simple and straightforward answer we can give you is: Yes. Of course we cannot explain all the details […]