Editor vs. Composer! Simple WYSIWYG text editor against Drag’n’drop plugin

Visual Composer’ are among the trends at WordPress. If you want to create pages and articles in the content management system WordPress, you need the integrated WP editor. The WP editor is in short a WYSIWYG editor, in long words a “what you see is what you get” editor. That means, similar to the well-known office software Word from Microsoft, you always see changes live. Make a word bold bold is bold. Underline a word it is underlined. This is exactly how the WordPress editor works, what you do is what you see. For smaller online projects, websites and blogs this feature is perfectly sufficient. However, with the increasing popularity of WordPress, larger and larger pages have been implemented with the system. But many web designers and media managers didn’t want to settle for simple text fields and embellish the individual page layouts. With individual icons, custom backgrounds, sliders, large images and much more.

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Classical WordPress Editor or nevertheless Composer?

For a professional this is no problem at all, he writes a few lines of code with HTML and CSS and it’s done. But the principle of a content management system is to manage large amounts of data and ideally to make them easily accessible, editable and deletable for users. Therefore, it is recommended to have a nice user-friendly interface that is easy to work with even without a lot of technical knowledge.

principle, design with shortcodes

In order to style pages relatively simply, the idea of using shortcodes was born. These shortcodes combine more complicated code into simple tags that can be used by the user. A simple example would be to pack a nice headline into a shortcode:

[ headline ]Here is the headline[ /headline ]

… the element is then given a special color, a special position, perhaps a different font, font strength and much more. Before we start typing complicated HTML and CSS properties, it would be wise to just use the term headline. And that’s exactly how the principle of shortcodes works: You pack more complicated, long codes into simple little snippets. The problem with this principle is that you need a lot of visual imagination, because the user sees code, not a nicely formatted headline. And now imagine that we only increase the complexity a little bit and include tables, with exactly the same distances between them, which are then also colored in the background, individually, once blue, once yellow, once orange. This is where shortcodes reach their limits, at least for the non-technician.

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New: Composing in the WordPress Editor

In order that content can be easily placed and is also directly visually visible, in its approximate position, in its approximate form, there have been various alternatives to the standard WP editor for some time now: Composer. You can usually download these, install them in your WordPress system and off you go. All important downloads can be found here and again at the end of the article.

The first step is to install the Composer of your choice like a normal plugin in your WordPress Dashboard. In a further step you activate the plugin as usual. What has changed now? Pages and articles. Let’s take a look at your WordPress Dashboard first. Here you will find all important points for you once again in an overview, from blog posts to media to comments and extensions. Pages and posts are relevant for our task today. Pages and posts differ in principle only in that you categorize and chronologically arrange posts like in a classic blog. Pages are all static pages like your terms and conditions, contact pages or “About us” but also the start page and so on.

The most important WP dashboard elements for your website:

wordpress-dashboard-basic-element explanation

Enable WP Composer

In the following example we use the layout editor in WordPress Themes Enfold (found here). No matter if you use the Layout Editor or the Visual Composer of the WP Bakery, you will find a blue button in every single page or post, which leads you to the Composer or switches the mode from the WP Editor to the Composer.


Many advantages, much flexibility

Let’s first take a look at the countless advantages that the Composer brings to you. On the one hand we have the responsive compilation of content for computers and for mobile devices. The Composer allows you to view columns and rows as individual elements and to adapt them to the size of your screen, i.e. desktop, tablet or smartphone. Furthermore, you have a visual interface, you do not need HTML, CSS or shortcodes to create strong elements like video backgrounds. All elements within the pages or posts can be moved easily and intuitively via drag and drop. The structure of the individual elements is defined and always the same, this gives your website a uniform look and gives the user orientation and therefore less disturbance during the visit.

Further advantages:

  • Elements are freely positionable – even without HTML, CSS knowledge
  • We can create layouts as templates

  • …<


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columns, cells and structure

Let us now look at picture 4. There you will find the conclusion of the small introduction to working with visual editors in WordPress. This is also the last step in my workshops, because working with a composer is very intuitive and can be learned best by trying. It doesn’t take much time either, because the elements are usually limited to twenty. With an independent training the use of the composer is easier and faster understandable. The results will quickly be very good, because the application is really easy with a little guidance and imagination:


My tip: Keep it simple

Look at the structure in figure 4, often none of the special headings need to be, a text field is sufficient. Set a section or work with a column, place a text element here and see what happens. Via the preview (top right on your editing page), you can see the result in a new browser tab. Now go a small step further and place a line our first text field. Make a headline out of the text field and at the very end position a new text field. Done. You can simply copy these fields in a composer and create three or four or five paragraphs. This way you can quickly create a layout and even new employees can quickly learn and show them how effective content management works

If you have any further questions about content management, content marketing, wordpress or workshops for the training of your employees, then give us a call. We have efficient and strong workshop concepts that we have tested many times in close cooperation with our customers and clients. You can also benefit from our experience and know-how as online entrepreneurs and consultants.

Pins and pinboard: use Pinterest for free, create and share pins

Pins are the speciality of Pinterest. Just as Twitter has its own name for postings, the so-called tweet, publication on Pinterest is called pins.

How does Pinterest work?

Pinterest is like Instagram, extremely focused on photos and images. Unlike Instagram, however, Pinterest is not designed for mobile use on smartphones, but opens to all devices. The special thing about Pinterest is that you can search photo content much better here. Through hashtags but also descriptions the search is really very helpful. In addition, here you have the advantage that you can set links, you can’t do that with Instagram, at least only to a limited extent. Each new release is then a new pin. Not only new publications, also shared contents are called Pin or Repin.

Tip! Use pins for search engine optimization

Search engine optimization is nowadays one of the most important fields for many companies, firms, physical or digital with online shop. Good link sources are worth a lot, with Pinterest you can collect qualitative links and not only support other social media channels by making the community on Pinterest aware of their other social media channels, they can also collect additional valuable trust for their digital media, for their own website, landing pages or even the online shop.

On Pinterest you also have the possibility to add links, but also very detailed descriptions. Of course, the titles of the respective postings can also be optimized here. Microblogging! In addition, Pinterest provides valuable visitors through its own users. People who don’t get to know us e.g. through Facebook or YouTube. Pinterest is especially worthwhile for inspiration. Whether it is for your own living room, the new home furnishings, your own kitchen, fashion, decoration, there are many different fields in the field of creativity.

The Pinterest Pinboard

Basically you work on Pinterest in different subject areas. Every single topic gets its own pinboard, a gallery.

Just create your own collection of pictures now, with different photos on your relevant topics. Each main theme gets its own gallery. Within the gallery you publish photos, i.e. pins. They have a title, a detailed description and ideally even a link to your website or online shop. You can not only publish your own content, but also use photos of others. With us you can expand your own gallery with great content from the community. So that their gallery and their Pinterest channel get more and more visitors, the community grows and they generate more and more clicks accordingly, increasing their reach.

Pinboard optimization for search engines

If you really want to end up in search engines, you should take a close look at your topics beforehand. Which keywords have high traffic? Sort your different topics into clusters. Simply put, you could say we are judging everything about house and garden! We offer inspiration for summer, autumn, winter and of course spring, when the garden blossoms and wakes up again. In addition, we have tips for living room, kitchen, bathroom, children’s room and of course also decoration, interior design. For all these topics, the individual clusters, we are now creating pinboards. Once the pinboards are well filled, with twenty, thirty photos or more, you can go one step further and act even more accurately. Kitchen and baking, Kitchen and furnishing, Kitchen and cooking, Kitchen and trend colours… The more precisely you place your topic, the more frequently users will become aware of it. The more varied and precise your channel is, pinboards, pins and repins, the more interesting it becomes for users to become followers so that they can get new updates on their favourite topic.


  1. How can I post something on Pinterest? As with any app or platform, the first step is to register with an email or phone number. Then you can start directly with the first pin.
  2. Is free? Yes, Pintererst is absolutely free to use. On notebooks as well as on all smartphones and operating systems and Android and iOS.
  3. How do I unsubscribe from Pinterest? To unsubscribe you have to go to the account menu (icon above right, three dots). After the click a menu opens. At the bottom you will find both “Add account” and “Logout”

Filter – term, definition and the best 5 apps for iPhone & Android

In social media marketing, filters have two meanings, depending on whether the term “filter” is viewed from a systematic or a visual perspective.

Filter as a technical function in Content Management

On the one hand, filters are functionalities within content management systems that allow a more targeted selection of content. For example, through targeted filtering according to a keyword, or in social media management also filtering according to a certain age or interest group.

A very simple filter that almost every person uses every day is the search field. By searching for a certain keyword, only current results for this keyword are displayed. This can be events and meetings, but also current video material to a forthcoming cinema film. Whether the search is done on Google, Facebook, YouTube, or Instagram, the search box is probably the most commonly used filter by home users.

Of course, filters in content management systems can be much more complex. In a simple way, filters are very often offered on websites, ranging from real estate online portals to simple blogs where users can view posts from different categories or photo albums. A little further on, filters perform even more demanding tasks. Keyword Big Data. Filters sort specific interests and target groups for marketing agencies, but also for companies from databases. They also sort anomalies in astronomy. Data sets are evaluated and certain events ensure that the algorithm strikes and that this event appears to be particularly suitable. Subsequently, scientists can use this filter system to view the individual events in a targeted manner.

Due to the large amounts of data that are generated today, whether by private users who disclose their data in social networks or by companies that network the entire globe with Industry 4.0, filters and algorithms are becoming increasingly important.

Filters and apps for colors and photos

But filters can also be visual tools to enhance image material for Instagram, or Facebook. Very simple filters, such as brightness, make it possible to make images brighter, more colorful, darker, softer, more grainy, more… Filters enable us to do a lot of things. Special filter apps can easily be purchased with just a few clicks and corresponding moods can be created. From the warm sun in Miami, at 32°, orange-yellow light, the picture plunges into a summery mood. Just one click further you are already in Siberia, cold tones and lots of blue. That would be, for example, two extremes. Of course, there are also many other filters, e.g. on Snapchat. Here you can choose filters not only as color variance, but also as overlay for videos. For example, you become a fairy immersed in white, pink light with shining eyes and flowers in your hair. Buzzing light spots and fireflies lend the whole the certain atmosphere. So filters can be quite sophisticated and have a lot of effect!

Free Photo Filter Apps for Android and iPhone

The two best free photo filter apps alternatively for Android and iPhone smartphones are listed here.

Photo Editor by Aviary


The 5 Best Image Editing Apps

Realtor WordPress Themes: Marketing house and apartment – Recommendation

Anyone who wants to sell his house for a profit needs good properties, but also an Internet site. After I already had a big article last week about selling real estate (advertisements, Photoshop, WordPress and search engine optimization), I wanted to present today good WordPress themes for real estate agents and companies who want to start a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you had to build each page individually and of course you had to link to it. Today a content management system does it all. The most popular CMS in the world is WordPress. Millions of pages were built with it and many more will follow. Also a lot of real estate agents and of course online marketing or advertising agencies use WordPress and modern WordPress themes.

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Adverts and presentation with WordPress

WordPress Themes are ready-made internet pages that can be edited and individualized by settings. Important is, if you have never worked with a content management system or WordPress system, you should not start directly with a real estate portal. The functionalities are relatively complex and elaborate. Accordingly, you should have sufficient previous experience. But enough small talk, let’s take a look at the main features of a real estate feed. At the end I have my toplist and recommendation for real estate WordPress themes.

Translation into languages

For many users, it is first of all important that the topic is also translated into several languages. Not everyone is proficient in English and with technical terms, especially in the real estate sector, it can quickly take a lot of time to constantly translate individual words. Therefore, when choosing a theme, you should already make sure that the theme already contains a translation or a translation if you don’t feel so confident with the English language.

Very few themes are translated, usually you have to create this translation yourself. My tip, for all those who are looking for a translation, create an extra language file in your plugin folder, you can edit it with a program like PoEdit.

Pre Made Homepage – Pre made website

The layout of a website, which has different elements and formatting and design can take a lot of time. Therefore, many of the WordPress templates offer directly finished pages as layout. You can easily put these on your own page as a demo with a one click installation. Already you have a nicely designed start page or even a clearly arranged page with all team members.

The pages are usually built with Page Builder.

One Click Importer – insert demo example for learning

For all those who have not yet built 20, 50 or 100 WordPress pages, this demo content is really worth a lot! Here you can see how the author of the team, its structure, the elements and the embedding work. You can also have a look at the extra menu items, for example the new real estate advertisements. Here you can directly see by several examples how the information is structured and where which data is entered or how a finished real estate advertisement would look like on your site.

Real estate management software or plugin

The core of every WordPress installation are the various extensions that extend the content management system with blog function to an online shop, a real estate portal or even a social media platform. Would you have thought that this is possible with WordPress? Exactly that, makes it the most popular CMS in the world! Let’s have a look at which plugin functions are essential for you as a realtor.

Front-End – Property Management

If you like to work directly from the website and don’t want to deal with a purely informative back-end, you should make sure that the topic also has a front-end editing function for the properties. This means that all advertisements can be edited directly on the website with a simple push of a button. This means that you don’t have to switch to the back end first, but can, so to speak, view the results directly live.

Front-End – Submission of new properties

For brokers, the front-end or back-end editing function as administrator of the site is sufficient. However, if you want to build your real estate site into a large real estate portal, you must also give other brokers the opportunity to place their advertisements. For this purpose, there is a user management with which new agents can register. These are accepted and activated automatically or manually. They get the possibility to place their own real estate advertisements, to edit them or to delete them. So you can invite different realtors to present their houses, apartments or plots of land on your platform.

Integrated live news system (communication)

If you think modern, you should also have a functioning messaging system. Do you know websites where you have a small chat window or speech bubble at the bottom left or right? This is exactly the point. Users and visitors can contact our team and our brokers directly. Without detours and without telephone calls, simply via the browser.

Your employees can start communicating immediately or process the request a little later. Likewise, you can create ready-made message modules in this messaging system, e.g. on standard questions. But let’s get back to the basic question, which property much is best for WordPress?

E-Mail notification and saved search

Notifications and saved searches for already registered users are an important tool to get you back on their site. Returning users are very important, not only for search engine optimization, but also for your sales. The more often you can reactivate users, the more traffic you will have on your website and the more sales you will be able to generate. With extensions that allow you to receive e-mail notifications, e.g. when new ads for a certain area in Berlin or even when a property has been taken off the market, you are even more interactive and interesting as a platform. You should also enable your users to save searches, so that useful e-mail notification functions can be directly linked to them. Most real estate themes already have such user management on board.

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Login and real estate comparisons

The purchase of a property is a major investment. But renting an apartment and paying the rent deposit is also a lot of money for most citizens. Therefore it is worthwhile to offer a comparison function as a real estate portal but also as an individual broker. With this function, your users can easily save individual property listings and compare them later. Just like you know it from online shops like Amazon, where you can compare several products with each other.

Payment system for brokers (external)

Directly integrated payment systems make it possible that if you build a portal with several brokers, amounts for real estate advertisements can be collected directly. With different payment providers, from credit card to Paypal and of course the classic bank transfer. Through the integrated payment system, you can save a lot of effort in the invoicing, as well as the administration of customers.

Important functions: Search and localization

In addition to these features, there are of course many other ways to make users a comfortable visit to their properties clean. These include, for example, the auto-complete function in the search field.

Autocomplete in the search field

If you are looking for something, just like with search engines, you need auto-completion. Then you enter e.g. a spelling mistake, if in theory no search result would be available. If you give a suitable suggestion for the search query in advance, we can avoid many mistakes and thus minimize the previously mentioned jump rate.

Search by radius (km) and geolocation

It is particularly important to consider regional aspects when searching for apartments and condominiums, for purchase or rent. Regional aspects are especially important when it comes to investing in a property in which you want to live longer. In order to display only those offers that are relevant, the search should also include a slider for the number of kilometres. This allows you to directly select an urban area and filter only objects in the vicinity. This makes the search process much easier for our users.

Advanced search: construction type, property, etc.

Of course, almost all themes have integrated the additional information, so that I can leave a user in the search directly, whether he wants to see only advertisements with a balcony or with a fitted kitchen. You can set all these filters and parameters in your back-end, depending on the properties of a single property.

Performance: Pagespeed & Search engine optimization

Last but not least you should always think about the performance of your own website. The better and more structured the site is, the faster it loads, the higher it will be ranked in the search engines. In Germany, the search engine Google is most important, followed by Telekom, Yahoo or other platforms. Therefore, pay a little attention to the performance of your potential new website.

SEO and search engine – optimization of the real estate page

The term SEO comes from Search Engine Optimization. Search Engine Optimization is English and means search engine optimization. But why is search engine optimization so important?

Search engine optimization constantly brings new leads, i.e. customers who, for example, buy a product or subscribe to a certain list or newsletter. The more visitors we have on a website, the higher the chance that we will make good deals. Search engine optimization costs in relation to permanent advertising, only a one-time investment. Advertising that is optimized for clicks costs with every single click or sometimes also with every impression. That is why many companies put their money on search engine optimization. You should do the same with your new real estate project!

Pagespeed – loading time of the Internet page

The last important point before we come to the concrete recommendations is the page speed. Pagespeed is the English term for the loading time of an Internet page. The shorter the loading time, especially in relation to the competition and also with application, the better it is for your website and the more positive it is for the search engine ranking. With Pagespeed you can achieve this by optimizing scripts such as HTML, Java but also CSS, as well as by compressing image files.

WordPress Theme recommendation

After you have learned a lot about search engine optimization but also about advertising real estate on WordPress, I would like to recommend some real estate WordPress themes! You can easily buy themes for a very fair price on the biggest platform in the world. With a few clicks you have installed the themes. Have fun and good luck!

Theme 1 – MyHome by TangibleDesign

Rating of MyHome on Themeforest:

  • $59 – price
  • 5 stars (168 ratings)
  • 2,400 Sales
  • WordPress Theme – Download

Theme 2 – Houzez by favethemes

Current rating from Houzez on Themeforest:

  • $59 – price
  • 5 stars (828 ratings)
  • 11,900 Sales
  • WordPress Theme – Download

Theme 3 – Reality by inwavethemesThemes

The reviews of Residence Properties WordPress Theme on Themeforest:

  • $49 – price
  • 5 stars (62 ratings)
  • 781 Sales
  • WordPress Theme – Download

Theme 4 – Residence by WpEstate

Residence reviews on Themeforest:

  • $59 – price
  • 5 stars (1,000+ ratings)
  • 13,100 Sales
  • WordPress Theme – Download

Theme 5 – Realtyspace by codefactory47

The ratings from Realtyspace:

  • $59 – price
  • 5 stars (202 ratings)
  • 3,110 Sales
  • WordPress Theme – Download

Theme 6 – Findeo by purethemes

Current rating from Findeo on Themeforest:

  • $59 – price
  • 5 stars (80 ratings)
  • 870 sales
  • WordPress Theme – Download

Theme 7 – Benaa by G5Themes

Rating of Benaa Real Estate WordPress Theme for brokers on Themeforest:

  • $60 – price
  • 5 stars (20 ratings)
  • 441 Sales
  • WordPress Theme – Download

Theme 8 – casaRoyal by Fantasy

Opinions and reviews on casaRoyal:

Theme 9 – Hometown by LeafThemes

Hometown reviews on Themeforest:

  • $59 – price
  • 4.5 stars (111 ratings)
  • 1,600 Sales
  • WordPress Theme – Download

Theme 10 – Real Estate 7 by contempoinc

Current valuations of Real Estate 7 on Themeforest:

  • $59 – price
  • 5 stars (506 ratings)
  • 6,400 Sales
  • WordPress Theme – Download

Real estate: Helpful links

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SEO Content Spinning: Online Tools and Content Spinner Alternative – That’s how it works!

In our advertising agency, we naturally deal a lot with the topic of search engine optimization. Content spinning is on your topic, about which we are asked questions. Here it is about security in content spinning but also about the effectiveness in search engine placement. Nowadays search engine placement is the be-all and end-all when it comes to online marketing. Just as there are streets in the city centre where there is more traffic, there are also search terms on the Internet where there is more traffic – i.e. search queries (keywords) that are queried more frequently.

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These keywords are of course extremely different, depending on their diversity but also depending on the use of geographical or demographic data. Content spinning or content spinner allow for a diverse text creation – out of one, hundreds, thousands of texts are created.

The more you can serve different individual needs of the target group or readers, the longer visitors stay on your website or online shop and the better pages are placed in search engines. The more precise and focused the texts or the larger and more extensive they are, the more successful they will be in search engine rankings. A lot of work lies ahead of us!

Content spinning – what does content spinning software actually do?

Many people hear about content spinning from other people and entrepreneurs and, when they hear about the successes, they immediately think of their own company. Can I get more traffic through content spinning?

Thousands of sites, for every state, city and district. Yes, some spinning on street names. That’s not just thousands of records, but tens of thousands. Thousands of texts would be difficult to produce in your own company, hundreds alone. Why?

Qualitative texts for unique page contents = long retention time of visitors

Employees who are not extremely trained in the texting of search engine content, need for the creation of a relevant search engine text with a minimum length of 1200 words per article easily 3 hours, if the research is intensive – which it usually is, topic: quality.

Depending on the subject area, real estate, sports results, doctors, food, fashion or trend products, the qualitative demand in the texts and of course the amount of text varies.

So if your employee only manages two or three texts a day and you need at least – at least – 500 such individual pages even for a large website or a large online shop, you can quickly see how long such a content marketing project can take.

Content production for online marketing is very time-consuming

Whether with the help of an advertising agency like ours or content marketing in your own company, the creation of content, especially search engine texts is very complex and costly without experts. Even with experts the expenses for a new project are high. Some advertising agencies but also companies therefore resort to experts in content spinning.

Which companies and businesses use content spinning?

Classical industries for the use of mass text production are online shops, the real estate and housing market, travel companies but also private universities and insurance companies (generally often in the context of affiliate marketing). Many generate texts that cover the needs of the target group as well as possible and increase the time spent on their own site.

However, until enough visitors come to the pages, search engine optimization and thus the creation of texts by the own employees is needed. Let’s calculate how long it would take an employee to write a page that is relevant for search engines.

  • 1 employee can produce 3 texts a day with good quality, with practice, rather 2 with extensive research
  • 1 employee works 5 days a week, minus holidays, sick days and public holidays, but only 3-4 days a week on average
  • 500 texts need a whole year

If 500 texts are to be created, a single employee would therefore need 40 weeks – minimum if no other work is involved. For many industries and countries, 500 texts are only the beginning. If you want to build a really large site, you should go for 1,000 texts or 1,500 texts with a respective minimum number of words (1,200). In addition, there are external media, YouTube embeddings or embeddings from other social networks such as Instagram, Facebook, Twitter or Pinterest. In addition, HTML, CSS and other elements such as tables ( <table> )and headings ( <h1>, <h2>, etc. ) are also included.

Content Spinner: syntax, articles and variations

Content spinning is mainly about the variation of basic texts. This involves taking individual phrases, even individual words, and creating several variables from them. Variable by variable, the construct becomes more complex, even though the individual steps are relatively simple and can be understood by everyone. Here is an example from the SEO Content Spinner:

{{{Beauty and elegance|Elegant and beautiful}|Big and representative|Modern and ecological} house

Spinning is therefore concerned with generating many, single, different possibilities from a single text. A big sticking point: grammar. Here is an example sentence, do you recognize the grammar of each sentence? Important: Don’t get discouraged, the explanation goes on!

{House with {modern design and ecological structure|ecological structure and modern design}|{{Beautiful and elegant|Elegant and beautiful}|Big and representative|modern and ecological} house}

By increasing the different variations, as in the example here, the text becomes more and more multi-faceted and with each export also more individual. The more unique a text is, the better it is placed by search engines – keyword: Uniquness of texts. Let’s go one step deeper into the matter:

Spinning words, sentences and paragraphs

The deeper you go into the project, the more extensive the associated spinning project files become. A good spinning project quickly reaches a size of 40 or 50 A4 pages in font size 9. To get an overview here, because the texts are coded as seen before, is a real challenge for everyone who is concerned with the topic of symmatics and grammar in spinning. From the different text parts and sentence elements larger paragraphs are then formed, these form larger sense sections and are placed so that the most important information is always at the top of the page.

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Onpage in search engine optimization

Various studies and also analyses from the major search engine providers such as Google show that very few people deal with the further information when visiting a website or online shop. What does this mean for our Spinning Text? As soon as someone visits a website of a company or an online shop on his notebook, for example, he ends up on the start page or on another single page. This single page usually offers the most important information at first glance. This means that you are not at the end of the page, but directly at the beginning. Many users break off at the very first second, at least in the process of scrolling: Some leave the page again immediately because they cannot find the desired information at first glance, others use the main menu to navigate further and others go straight to the start page. There are many possibilities that lead to a – in our ideal case – abort.

Therefore all relevant information of such a content spinning project must always be available directly at the top of the page. Think also of mobile devices, which now account for a large part of the reach and visitors for many online shops and sites. They have no sidebar, no large display. Everything important must be right at the beginning of the website (unless it is unintentional for strategic reasons).

So in Spinning Text some paragraphs are swapped with each other and others get a fixed position. So only certain paragraphs are swapped with each other. A tip: For weaker traffic pages, with less visitors, you can also swap these places once in a while to keep the general uniqueness of the texts.

How can you strengthen the content (pages) for more visitors?

Content spinning of course does not only deal with text variations, but also with possibilities to integrate external media content. That means to display videos or other media content on individual pages and on others not – variation. For example, one video is embedded on 17% of our pages, another only on 3% of the total pages.

Although each individual text is about a specific industry (real estate, insurance, fashion, etc.), the texts also alternate with videos, photos and links. So we have many possible single pages that change in their text content, length, grammar, manner but also in the media content displayed.

If you have understood the basics in content spinning, you can use tables in the next step. As you can read in the article of SEO Content Spinning, different data can be integrated into the exported texts through a table. This could be, for example, geographical data about the most important capitals or larger cities with 50,000 inhabitants or more. The data can be even more precise, e.g. on streets or certain places and locations. Voila: We have tens of thousands of records.

Tables in the Content Spinner: CSV for geographic and demographic data

A single table consists of columns and rows. For content spinning it is important to have all the information within a single existing database. This database is later exported as a CSV file. This serves as the data basis for the individual pages (e.g. population data of Chicago, Las Vegas, Dallas, etc.), which are then loaded into the spinner software during export. If you now open a variable of the table (first row) in the text with two square brackets and close it with two more, the first row of the table containing the variable is accessed and its data set is dragged. Here is an example, our table contains 3 columns. These are called (first line):

  1. Stat>/li>
  2. inhabitant
  3. square kilometers

In my example set I now use these variables. Here I could write e.g.

  • For every square kilometre in [[city]] there are [[inhabitants]], despite an area of [[square kilometres]].

This text can then be multiplied by variables, the Content Spinner snaps a new line with every text export. The next sentence would then read, for example

  • With 412 inhabitants per square kilometre, more inhabitants live in district XY of city XY than in the rest of the conurbation.
  • A total of 112 people live in district XY2 of city XY2, making it a very quiet area.

“If” functions for evaluation of data in the table

Within tables, certain values can be calculated using “if” functions.

An example: If the average number of inhabitants per square kilometer is below the average of the city, then we can call the district a quiet area. If the average number of inhabitants per square kilometre is above the average of the city, then we know that it is a more crowded district, because there is less green or possibilities for leisure, e.g. for families. How exactly such data is calculated and which statistics and studies are used as a basis can be found in the further explanation of the SEO Content Spinner.

Content Spinning Software, recommendation and experience

Of course, any renowned online marketing expert, nerd or developer who is more often in contact with the subject of search engines will sooner or later try to create masses of text. I have used other software so far. After some practice and a few example projects, a little practice means a few months of training, but in spinning software you reach your limits.

The various offline software tools currently available on the market have all the basic skills but do not have the capabilities that will be needed in 2018 and in the following years 2019 and 2020. For this reason we decided at the beginning of this year to develop our own software, web-based, 128x faster in export and theoretically without database limitations. Let’s have a look at a few examples where you come up against limits in other programs (offline and online).

Database limitation

Spinners usually only create about 40 columns during processing. With larger amounts of data, which are regenerated from studies or statistics, you will reach unnecessary limits. The age structure of a certain city alone, staggered in a 5-year rhythm (0-5 years, 6-10 years, 11-15 years, etc.), already takes up 10 columns of text spinning. This leaves you only 30 more columns.

Error message and wasted time without syntax error

Even without syntax errors, i.e. without brackets set incorrectly, there are often error messages and the text cannot be processed further. Especially if you have already worked for more than 15 or 20 minutes, it is very annoying if an error message is displayed without an actually existing syntax error.

Set rotation and paragraph rotation do not work perfectly

Twisting single sentences with each other or single paragraphs are no problem in the professional software. When combining and linking these possibilities (randoms = random sentences and randomp = random paragraph), however, errors are immediately played out. It should make no difference if, for example, spun sentences are within spun paragraphs.

Publication in WordPress only with corrections

WordPress is the most popular content management system today, in which not only many advertising agencies and Internet agencies work, but also many companies and businesses. However, there are occasional complications when linking and some details are not perfectly adjustable, e.g. the keywords or the categories. In addition, it is not possible to plan the days of the week in the publication, so that one publishes constantly, i.e. does not have a normal weekly rhythm. A circumstance that could of course (in case of extremely mass output) indicate that the texts are not organic, i.e. not created by humans.

Calculation time for the text export

If you create spinning texts on a high level, the calculation times for your texts will be intensive and long. For a complex spinning project the export of a single text easily takes three or four minutes. On web-based systems, the servers calculate a single text within two seconds.

Offline software limits flexible access

If you want to continue working on texts on the road, it is not possible, because most software products are equipped with a special key that only runs on a computer. In today’s world, between cloud computers and constant networking, the presence of software on only one device is of course very disadvantageous. Especially for internet agencies and managers who are often on the road.

Therefore it was important to create a web-based, flexible and powerful solution for a content spinner (link below and at the beginning of the article).

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Export to WordPress and Content Management

If you are still working with a classic offline content spinner, you often have to make an error check at the end of the export. To do this, you export all texts into individual files and then merge the text files. How to do this with a few clicks, I describe here in the tutorials, in the article: join text files.

Also new is our short explanation for filenames: Import file list into Excel.

Web based content spinner, the best software

For those who want to do content spinning on a first-class and high level, we now have the perfect alternative for the common content spinner and many other products. With almost unlimited database processing, fast servers that revolutionize text export in terms of time, constant retrieval from anywhere in the world and, of course, from any device! This makes the SEO Content Spinner the software solution. The full software package is not free of charge but the investment is worth it. Smart features and smooth processes within the software take content spinning to an absolutely new level.

  • Release: SEO Content Spinner November 2018
  • Extremely limited access for experts and agencies
  • li>First info and How To: SEO Content Spinner

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Calendar 2018 to print: PDF monthly calendar free for team and social media planning

I was looking for a 2018 calendar to print, just download it as a PDF and you’re done. But, there was no nice solution for free. Why a printable calendar? Because I like to hang this calendar in our agency to plan days, weeks and months for everyone in the team, so everything is clearly arranged in one overview for our social media marketing. If there is nothing, we do it by ourself! So I just started InDesign to release this free monthly calendar for 2018 as one PDF download or (below) as single pages. Have fun!

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Calendar 2018 PDF: Print yourself now!

January 2018 – Free calendar for plannings

February 2018 – Note, ideas and more

March 2018 – Calendar to print

April 2018 – Month calendar printable

May 2018 – Note, ideas and more

June 2018 – Free calendar for plannings

July 2018 – Calendar to print

August 2018 – Month calendar printable

September 2018 – Note, ideas and more

October 2018 – Free calendar for plannings

November 2018 – Month calendar printable

December 2018 – Calendar to print

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Influencer Engagement And Costs On Instagram: Free Account Calculator

Where do you find inspiration? Instagram! Bloggers and influencers are becoming more and more interesting for brands and companies, young people unit tens of thousands of fans and reaching more than classic TV broadcasts or fashion magazines. If you want to become an influencer yourself, you must be able to calculate your own value. But how do you do that? Thanks to the software Social Analytics, agencies throughout the world use  the tool to get prices or interaction / engagement rates or even influencer media data on Instagram. The new free online version offers a free calculator for everyone! Absolutely free and always available. You can definitely improve your offerings because you are no longer just speculating with a price, but because you can prove it with analytical data. Just add this page to your favorites, you can always re-evaluate your statistics!

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Tip! Just make a screenshot, you can already put your statistics into a quote.

Calculate your Instagram value now

WordPress + WooCommerce = Your own online shop

With the free WooCommerce Online Shop Plugin for WordPress, you can create your online shop in the shortest possible time with the appropriate agency help. The plugin is the crucial part for the “Online Shop” functions in the content management system WordPress. WooCommerce is, just like WordPress, available as a free download. With the powerful combination of WooCommerce and WordPress you can easily create your own professional online shop with your own merchandise management system. A WooCommerce shop also allows you to easily create invoices, optimize your stock, create vouchers and coupons or even give discounts on individual products. WooCommerce can also be expanded with practical features such as subscriber systems, so that payments are made regularly and automatically.

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WooCommerce, Agency tips

Have you ever heard of WooCommerce (plugin)? We as an agency can always recommend this wonderful plugin for WordPress to you. With WooCommerce you can make your online shop on a professional basis in no time. If you are wondering what makes WooCommerce different from other content management systems like Magento or Shopware, the question is easy to answer with the statement: Reduction of complexity. On the one hand, through the intelligent linking of WordPress and WooCommerce, you as an agency or company have the possibility to continue working in existing WordPress systems and expand them with an online shop. On the other hand, with a WooCommerce agency you have the opportunity to quickly and smartly achieve the perfect media presence.

WordPress online shop

Creating your own online shop with the content management system WordPress is not a difficult task in theory. What you have to pay attention to is the basic configuration to create a functional WordPress system for the online shop. In the following you install a plugin, which enables you to load products into your content management system quickly and easily. Through the years of work of many developers, many online shop possibilities have been created for the WordPress system, the most popular is probably the plugin Woocommerce. The online shop plugin allows you to build, manage and market an extensive online trade. Through the many flexible options of the CMS WordPress you always have the overview and can add many new functions and features if required. So you can manage your company website and your online shop with one system and one tool. You can specialize your employees and save a lot of time in the practical work. My recommendation for small companies and projects: Build your online shop with WordPress + Woocommerce.

Easy product management

In WooCommerce shops, you can manage your entire product management as well as control the stockkeeping. You have flexible possibilities to show and hide products, you can define different categorizations for your individual goods and products and even have an additional tool: You can offer digital products for download. These are then processed via payment providers such as Paypal or Klarna for credit card payment and voila. As an agency for WooCommerce online shops, we therefore also offer all-day workshops for your employees to familiarise them with the system.

Extensions and free plugins

With numerous extension possibilities and plugins you can constantly expand, optimize and improve the Woocommerce + WordPress Online Shop as described. Most of these features are free of charge and can be easily installed by media managers or an agency of your choice. In addition, there are further, very powerful plug-ins, which increase your reach and turnover enormously. You can’t go wrong with an online shop based on WordPress.

Magento or WooCommerce?

But important (!) plan your shop with an experienced agency. This later in the later workflow valuable hours and weeks of work. In addition, you will achieve fast top rankings in Google through sensible online shop SEO onpage measures. You also increase your potential through keyword analysis and link building. Insofar as your shop exceeds a certain level, you should also consider more comprehensive solutions such as Magento. There are also the right Magento Online Shop contact persons.

As easy as it sounds to use content management systems like WordPress, the linking of different bases is complicated. You work here in a complicated system that consists of various links, we use HTML, CSS, PHP, Java and SQL. In addition, there are special template properties, i.e. custom code snippets developed in your design. Therefore it is recommended to hire a media manager for success conscious enterprises and projects, who will set up an intelligent and smart WordPress online shop system, which allows fast results through many automations! Furthermore, you allow your employees an easy introduction to the shop system and you yourself an overview of your online shop project.

Questions about WordPress & Woocommerce Online Shop

If you are currently planning a new online shop, preparing a relaunch or looking for a shop with smart SEO onpage solutions, we are always looking forward to your call. We have proven in numerous projects how versatile, fast and efficient we create e-commerce systems according to customer requirements. Our references range from food online shops to jewelry and jeweler e-commerce retouch and shop systems. In questions of lifestyle products, fashion and style in corporate design, you can always rely on media systems from Lukinski.

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Creative ticket design: Here’s how it’s done incl. videos – learn for free

Tickets are essential for events and allow easy access to performances and shows. They are both access authorisation and security at the same time and for this reason are often protected against duplication by a variety of security features. The methods used here range from simple numbering to watermarks and holograms – which not only increase the security against forgery, but also the production costs.

Create professional design with Photoshop

An additional aspect is that an admission ticket can be much more than a means to an end: it creates connections among like-minded people, invites people to collect and grants memories of certain events.

For this very reason, tickets can be turned into true works of art and thus secure a place on the pinboard or in the picture frame. After my last article on CYMK color adjustment and cropping, let’s take a look at ticket layout today!

Format and basis

Even before creating a new document, some basic ideas should be recorded. The admission ticket should be tailored to the right target group. Format and material are an important part of the design.

The document should also include the bleed allowance required by the printing company, as this can only be changed with difficulty afterwards.

The best formats are sizes from DIN A5 to DIN A7 and DIN long. These offer sufficient space for design and information and can also be provided with security features such as tear-off edges or perforations. On top of that, these formats make it easier to send by post.

How it’s done: Create document

Once the document is created in Photoshop, the design process can begin. Here, care should be taken to place all necessary information clearly and visibly on the admission ticket. During the design process, it is also important to keep in mind which part of the ticket will be removed on admission and which part will remain with the event visitor. It is essential that the ticket contains information such as name, subject, price (also in the case of free events), date, time and seat number so that it can be used properly as an access authorisation to the event. Only in this way can a flawless, binding contract be concluded between the organiser and the visitor.

Once this information has been placed, further design elements, graphics, background images, frames or typography can be added as desired. There are almost no limits and even special colours such as gold and silver can be printed. With special colours as well as special requests for subsequent varnishing or coating, it is usually necessary to use a separate layer for this colour and to work with a spot colour. Here, every printing company has its own specifications, which must be adhered to in order to achieve a perfect result.

Examples for specifications on the ticket:

  1. artist, Theme, Exhibitor
  2. price
  3. date and period of validity
  4. seat position

Safe from unauthorized duplication

Event tickets only make sense if they can be validated. A simple perforation line is the simplest solution here. In this way, a part of the ticket can be cut off cleanly and effortlessly. Perforation is recommended for grammages of 135g/m² and above, with lighter paper grades the risk of the paper tearing completely increases. This way the ticket can be kept as a souvenir after the event. It is inserted by means of a dotted line at the desired position. To be on the safe side, a separate document of the same size should be created for perforation data, with the file name containing “perforation template”. PDF is a suitable file format.

In addition, many service providers offer to provide printed matter with consecutive numbering – this kills two birds with one stone. On the one hand, the corresponding invoice number also appears directly on the ticket, and on the other hand this number also ensures that no ticket exists twice. A handful of printers even allow you to include your own numbers from a CSV file.

However, in order to make an admission ticket virtually forgery-proof, a great deal of additional work is required. A simple perforation can be easily imitated and therefore there are many ways to protect a ticket from unauthorized duplication. Starting with UV security varnish, which most printing companies offer for exactly such purposes, through special paper, which for example contains a coloured intermediate layer and thus attracts attention during inspection, to holograms and embossing. Here, however, attention should also be paid to the correct relation to the total budget. Often a fancy paper grade, which is not to be found in every office supply department, is enough to put a stop to counterfeiters.

The more expensive an admission ticket is in print, the more difficult it is to copy. In relation to security, however, the production costs also increase, so it is important to assess whether and which security features are necessary.

One ticket for all ?

For larger events, it may happen that a single version of the ticket is not sufficient and does not sufficiently cover the needs of the visitors. Group, free or VIP tickets can be the answer. These can help to make the event more attractive for certain groups of people and attract a larger audience. Furthermore, strictly limited tickets are also available, which include a backstage pass or can be combined with other events – such as free travel by train. These can be based on the basic design of the original ticket, but may include, for example, a different colour scheme or pattern as well as special colours (gold, silver).

The advantages of a label printer

Print shops often have longer production times, personal support is not available or prices are too high (especially for short runs). In this situation an own label printer is worth its weight in gold. Apart from the moderate purchase price, it offers many advantages over professional printing service providers. The way from design to the finished card is noticeably simplified and is done in only a few steps. Smaller quantities can thus be produced economically and effortlessly.

The biggest advantage, however, lies in the choice of printing material – this can be chosen freely and is not subject to the strict specifications of the printing companies. In terms of colour and print quality, label printers play on a high level and are almost on a par with professional printers. Although they do not offer any finishing or perforation options, these can be compensated for in a further step – by hand or a perforator.


In summary, it can be said that creative ticket design with today’s means can be done even by amateurs – provided that the printing specifications are taken into account. It is important to reach the target audience and always keep the ticket in mind as an eye-catcher and figurehead for the event. Security features only make sense if the additional effort is justified and the costs do not exceed the budget.

Having your own label printer can certainly lead to enormous cost savings, if often various short runs and layouts are to be realized in a short time.