Tag Archive for: Advertising agency

Photoshop Tutorial: Clipping with Masks / Transparency

Photoshop, with its layers, allows multiple graphics to be on top of each other. If we compare this with two sheets, we would only see the top sheet. If we want to take a look at the sheet below, we either have to turn off the layer or put a mask on it! Masks overlay […]

Corporate Identity – public image, communication and structure for your company

Corporate identity in companies is much more than just the appearance. CI goes deeper into detail and gives the company, its employees, stakeholders and customers a fixed framework of orientation. A corporate identity is not just about making a company beautiful, it is about creating the foundations of a company. The corporate identity affects the […]