A feed describes the archiving of new content. That sounds a bit dry at first, more exactly a feed is a newsstream. Basically, all content management systems, from blogs to social media networks, can offer such a feed. Various Feed Formats Depending on the usage reason, such a feed is built differently. XML Blog and […]
Crowdsourcing is a popular method of binding a collective mass to a specific target. Especially due to the new possibilities and the changed transmitter-receiver model, anyone can now become the mouthpiece for a particular idea or project. Anyone who needs support, e.g. in order to achieve their goals through personnel, to gather sufficient knowledge or […]
Community Management ist nicht das Beantworten von Kommentaren — das ist Kundenservice. Community Management im strategischen Sinn ist das aktive Aufbauen einer loyalen Gruppe von Menschen die eine Marke verteidigt, weiterempfiehlt und als Teil ihrer eigenen Identität betrachtet. Der Unterschied zwischen einer Community und einer Audience ist fundamental: eine Audience konsumiert, eine Community identifiziert sich. […]
Bio is the short form of biography. A classic biography consists of long texts and key points, from awards to activities and many others in social networks, biographies or bios are very short. On Instagram, for example, there are barely 200 characters available to a blogger. On Facebook and YouTube you already have a bit […]
As Social Media Agency you need the Internet, like the air to breathe. Did you know that the Internet was created very close to us? At that time it was a project at the CERN research centre in Switzerland. In principle quite simple: Hyperlinks link content. The system was quickly deployed by the U.S. Army […]
A notification is the targeted indirect information about an event from the network to a user. Notifications will be sent, e.g. if there are new friend requests, new information I like or new comments. Notifications are very important for social networks because they increase interaction and wake up users. Without notifications, there would be no […]
What is an algorithm? Clear definition, synonyms and real-world examples. Understand how social media algorithms work and how to use them.
For pitches with customers or for projects for investors or potential financiers, the analysis of social media is becoming more and more important because they are a decisive part of marketing. Whether it’s cooperation with the blogger or influencer and their instagram channel analysis or the channels of the competition and our potential in the […]
The big comparison! Combin versus Instazood, or quality versus quantity. Social bots are used by more people, bloggers and agencies than you think. Example? Over 70% of tweets in the US election campaign came from an IP address. Bots interact humanly and enable mass interactions (likes, comments, and follow/unfollow cycles). Today we want to take […]
Social Media Lectures and training in Berlin we often and gladly hold, but this time it was something special! With a Swiss division of over 150 people, it was all about social media marketing and influencer marketing for over 8 hours. Our decisive goal in the training was to show the young people how they […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.