The use of media in social networks is an interesting topic for customers in the consultation. Which networks are actively used? What posting periods are important? What is the potential of online trading at all? In order to answer these questions in advance, we explain step by step what social media marketing is all about
arrives. By the way: If you would like to book us as a speaker for your next employee training or the next online marketing congress as a speaker, read more about Social Media Speaker.
Development of on-line use in Germany 1997 to 2016
Based on the figures for 2009, the number of persons employed in Germany is as follows: 14 years in Germany (2009: n = 1 806, 2006: n = 1 820, 2003: n = 1 955, 2000: n = 3 514, 1997: n = 15 431). From 2010: German-speaking population aged 14 or over (2016: n = 1 508, 2015: n = 1 800, 2014: n = 1 814, 2013: n = 1 800, 2012: n = 1 800, 2011: n = 1 800, 2010: n = 1 804).
* Change of the basic population (increase in “Germans 14 years and older”: 1%).
Does growth continue? Yes!
Today, 83.8% of those aged 14 years and older, 56.1 million
10 years ago, 59.5%, 38.6 million
20 years ago 6.5%, 4.1 million
Jump 2015, 2016 with 3.4%
Social Media Grundlagen für Facebook, Youtube, Instagram & Co.
Here you can find all Social Media Marketing Tutorials.
Media usage worldwide: The Internet conquers the entire world
Here you can see that half of the world’s population is now online. This creates great new opportunities for companies in online marketing.
In doing so, the use worldwide is distributed differently. America and Europe are far ahead in digital networking.
You used to say, “You look too much TV!” Today we see 4x as often on screens. Overall, we spend 9.5 hours before terminals. In the morning at breakfast, in the subway, then at work, later with friends and also asleep. Now also smartwatches, permanent presence of small monitors on their own body.
Almost 5 hours we spend on average on the PC
More than an hour on the smartphone
We chat about an hour a day
In addition there are 2.5 hours before the TV
Use by age group: Social Media Report 2016 / Nielsen
In addition, a study by Nielsen, which in 2016 considers the weekly total use time of the media. Users were divided into 3 groups.
18-34 years (Millennials)
35-49 years (Generation X)
Over 50 years (Baby Boomers)
The result was already amazing, also for us as an agency. Compared to the New York Times, Sean Casey, President of Nielsen Social, said he was surprised by the results: “Social media and Millennials have been synonymous as synonymous. But he also notes that the smartphone has become self-evident for his age group, Generation X. ”
35-49 years: 31 hours 40 minutes, of which 7 hours in Social Networks
18-34 years: 26 hours 49 minutes, of which 6.5 hours in social media
50 years: 20 hours 22 minutes, of which 4 hours in social media
An average of 25 hours (7 minutes) every week and 5.5 hours on social networks
https://socialmediaagency.one/wp-content/uploads/2017/06/media-usage-study-statistik-social-media-marketing-agency-blog-networks-facebook-youtube-instagram-communication-1.jpg5801200Laura/wp-content/uploads/2024/02/social-media-one-logo-tiktok-instagram-youtube-facebook-marketing.svgLaura2017-06-27 12:59:522021-04-07 18:48:33Media usage in social networks: the most important marketing studies for 2017
4.9 / 5.0