Entries by Stephan M. Czaja

Influencer Marketing #4: KPIs (Key Performance Indicators), Goals and Planning of the Social Media Campaign

The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]

Influenza Agency – The Secret of Blogger Marketing

You wouldn’t believe how many people search for Influenza Agency every week: 942! You are one of them. Thanks to search engine optimization, you are now aware of our social media marketing and influencer agency. Also, you now know that you don’t spell “Influencer” with “…za”, that’s the flu. Learned a lot! Learn now how […]