Posts

Satellite Project (SEO): Increase reach through backlinks in your own network

Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]

E-Business: Scaling, Digital Commerce and Key Performance Indicators (KPI) for the Self-Employed

Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]

Regrammen, Repin, Retweet + Responsive YouTube Videos with CSS

Regram, ribs, retreat, important names for social media managers. But what makes the terms so special? Content production is extremely complex! For Instagram less than for YouTube but still it needs almost daily content on social networks. Showing your creativity every day is difficult. This is not only about creativity itself, of course there are […]

Instagram Direct – Private Messages and Chat Bots

With Instagram Direct, for several years users have had the ability to publish not only postings to Instagram, but also send messages to individuals, or to specific groups, as on other social networks. Accept and open direct messages Each user can write to any other user. If you have an inquiry, you can call it […]

Meme – What is a Meme? Definition and Best Practice

Social media memes are an absolute phenomenon of the social media world. They are relatively easy to understand. Graphics consisting of a picture, or a short video in connection with a striking text. If you take as an example a famous actor, like Will Smith in his then parade role as Prince of Bel Air […]

Organic reach – Facebook, Instagram, YouTube and Virality

Organic reach is one of the goals in social media management. Because organic reach is sustainable. Real people, real people who interact with their social media account. Most companies spend a lot of money on reach, because creating their own community requires a lot of creativity, time and work. For companies, brands and products it […]

Conversions – Interaction, Engagement and Comments

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]

GIF: What is a GIF? Creating animated graphics

GIF is a mixture of image and moving image. GIF´s are small animations that are composed of different photos and thus result in a video, or even just several scenes. GIF´s are often used to digitally draw attention to something. Instead of using simple static photos, you bring some movement into the game. Online users […]

Forum – Definition, Internet and meaning for social networks

The term forum defines an online platform on which users can exchange information. At that time, the first vehicles were also pioneers for the transmitter-receiver model. The sender-receiver model describes the form of communication between a sending party and the receiving parties. A very classic example is the cinema. As one of the first popular […]

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Community and Follower: What Does Success On Instagram Mean? All strategies and concepts in Instagram Marketing aim to build a strong and vital community. Especially the interaction, i.e. the frequency of comments and likes, plays an important role. Let’s look at a small example of best practice for the topic of interaction. In our small […]