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Satellite Project (SEO): Increase reach through backlinks in your own network
in Fortgeschrittene, SEO & SEA/by LauraSatellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
30.000 visitors per month for free! Best Practice Influencer Fee – Small Software, Big SEO
in Best Practice, Marketing, SEO & SEA, Social News/by LauraInfluencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]
Permalink – Facebook, WordPress, SEO and Benefits
in E-Commerce, Profi, SEO & SEA, Wiki/by LauraSocial media permalinks are very important in the entire digital world. Because URLs can change when an article changes. If this article was previously shared in our social media channel, the link is no longer available after a URL change. Therefore, as a media manager, you should take care to set any links as permalinks. […]
Page views: Determine organic reach, Google Analytics and website views
in Fortgeschrittene, SEO & SEA/by LauraPage views, so-called impressions, stand for sightings by individual persons. There are two different variants within the page views. On the one hand there are page impressions, these count every single page call, even if a user has opened our page twice, or even three times. Secondly, there are the unique impressions, where each user […]
ow.ly: Short link for tracking and monitoring – advantages
in Fortgeschrittene, SEO & SEA, Tools/by LauraOn ow.ly, you can generate short links. We have already written extensively about shortened links and their advantages in tracking and monitoring in our Social Media Blog. What makes shortening from ow.ly so useful? Ow.ly is a project of Hootsuite, a popular software for advance planning of social media postings. It shortens links and creates […]
Short URL Service: Tracking and Monitoring + Convert for Free
in Marketing, SEO & SEA, Tools/by LauraShort URLs make it possible to shorten very long URLs, which serve as links for social media postings, extremely. This leaves more space for the description and the text. There are now many providers of so-called short URLs. Almost all of them are 100% free and compress the links accordingly for free. If you frequently […]
Click Through Rate (CTR) – Measuring Success in Social Media
in Einsteiger, SEO & SEA, Wiki/by LauraThe click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
Newsjacking – iPhone 14, moon hotel and barbecue season
in SEO & SEA, Social Media, Wiki/by LauraNewsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]