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Google Analytics – Code embedding and search engine analysis for beginners
in Marketing, SEO & SEA/by Stephan M. CzajaSearch engine optimization always requires several ways. In addition to backlinks, content and structure, it is always crucial to know the behavior of your own visitors. The free Google Analytics software offers a comprehensive insight into the behavior of users. In addition to real-time tracking and overview, Google online also provides information on user group […]
WordPress Basic Setup – Pages, Posts, Categories and Permalinks
in E-Commerce, SEO & SEA, Tutorial/by Stephan M. CzajaThis video tutorial is specifically for beginners and for budding WordPress heavy users. The basic setup is almost always the same, from settings and permalinks to first posts, categories and pages in the content management system. In just three minutes, WordPress can be completely set up. With clean links and first blog. A good system […]
Image Compression – Photoshop and Online Compression for JPG, PNG & Co.
in Fortgeschrittene, SEO & SEA, Tutorial/by Stephan M. CzajaFor your own search engine optimization, short SEO, the image compression is an important indicator for pagespeed (loading time of the website). Bloggers, self-employed but also companies that I advise, like to use photo material from digital cameras. If they are not compressed beforehand, they consume a lot of bandwidth when loading the homepage. In […]
Text optimization – search engine optimization (SEO) with structure in texts
in Profi, SEO & SEA, Tutorial, WordPress/by LauraGood texts are essential for search engine optimization (SEO). Many people achieve good results by working simply and cleanly. A good structure of the texts facilitates the optimal placement in the search results. The advantage is obvious, the texts are reader-friendly (usability), but at the same time they are also better identifiable for search engines […]
Referral spam? Solution & Tutorial for your Google Analytics Account and FTP / .htaccess
in Marketing, SEO & SEA/by LauraReferral spam from landing pages like semalt.com disturbs webmasters in their analyses, like in Google Analytics, enormously! But don’t worry, there are simple little tutorials that help to remove such spam from your own data. Already in June I wrote a small article about how to exclude spam pages via .htaccess. But since many people […]