Satellite Project – Tip! Have you ever heard of a “satellite project”? In online marketing, a satellite project is a second website, a second blog or a second social media account that generates additional reach. Satellite projects for search engine optimization: How does it work? Here’s a little best practice of mine, to support my […]
Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]
Social media permalinks are very important in the entire digital world. Because URLs can change when an article changes. If this article was previously shared in our social media channel, the link is no longer available after a URL change. Therefore, as a media manager, you should take care to set any links as permalinks. […]
Newsjacking is a technical term from search engine optimization. Newsjacking, what is this anyway? Instead of the definition once a small example. Have you ever looked for iPhone 14? Probably not yet. But at some point it will come, as sure as the amen in church. So if you jump on this topic early, you […]
Our social media keynote speaker & marketing expert Stephan M. Czaja has already confirmed 10 dates for this year with over 250 guests each in Berlin. As a TV expert he explains complex marketing effects (e.g. influencer marketing) for TV stations such as Sat1, RTL, ZDF as well as renowned radio stations such as Deutschlandfunk. […]
Today I needed again a file list in Excel. Importing and exporting takes a long time when you do it manually. You can easily import the file names into Excel and Word. Listing file names and reading them from folders is very important for many – for example – content marketing applications and saves a […]
In our advertising agency, we naturally deal a lot with the topic of search engine optimization. Content spinning is on your topic, about which we are asked questions. Here it is about security in content spinning but also about the effectiveness in search engine placement. Nowadays search engine placement is the be-all and end-all when […]
You have your first real estate agent as a customer or you are an agent yourself and want to build up your own website for your company? Then you will eventually come across content management systems, such as WordPress. With content management systems like WordPress or plugins and extensions, you can build your own website […]
Search engine optimization becomes much easier for all online shop operators and bloggers with the free Google Webmastertools! Although many have websites, very few of them use software to optimize their own site for search engines like Google, Yahoo & Co. The better the own website is listed in the search engine rankings, the more […]
Good texts are essential for search engine optimization (SEO). Many people achieve good results by working simply and cleanly. A good structure of the texts facilitates the optimal placement in the search results. The advantage is obvious, the texts are reader-friendly (usability), but at the same time they are also better identifiable for search engines […]
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