Automation – The ultimate tool to handle recurring processes without (further) own time investment. A simple example is the automated invoicing in an online shop: If you realize that writing invoices takes up a lot of time from your employees, then you should automate this process with software. Automation and increased efficiency Important: Currently the […]
Designing infographics yourself with Photoshop is not that difficult! As long as you take a little time, get to know some tools and learn how to work with layers and groups. With this knowledge you can create great infographics within minutes. For your blog, for Instagram, Facebook, Pinterest or even for your news section in […]
Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free. What can the software do? Free evaluation of Influencern With our price calculator, we give agencies, brands […]
Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at […]
After we compared the food online shops USA and food shops in Germany in our last food check, today we draw the comparison to startups in the food online trade! Why? In the analysis of the US and German supermarkets, which are active on Instagram to gain more reach, the relatively low interaction rate has […]
Adobe Premiere Pro – More and more photographers are switching to video editing! Why shouldn’t they? Not only for social media marketing ideas of customers you need more and more video material, also at the points of sale, directly in the stores, POS more and more video marketing takes place. Large chains are now equipping […]
Shortcuts – This tutorial covers all important keyboard shortcuts and combinations for Photoshop. My tip for all Photoshop beginners is to try to work as little as possible with the mouse and as much as possible with the keyboard. Many have learned 10-finger typing at school or themselves. Of course it takes a little time […]
Designing realistic looking shadows is not easy, especially for beginners. Photoshop offers several options for shading objects. First, we always need a single object that has enough space around the edges. In the tutorial: Cropping with masks I will show you how to cropping objects with Photoshop. The tutorial video is coming soon, the complete […]
Learning to take pictures – With a few tricks anyone can take great pictures, whether portraits of family members or for the perfect holiday memory. Here are a few Bascis from Photoblog Hamburg who will help you! Each setting has effects on the other, but this guide will help you get the perfect shot. Basics […]
Content marketing practice of our online marketing agency: During the last weeks we received more and more requests for “Content Marketing”. It seems to be a hot topic, which many agencies jump on to tie up expensive packages. After my interview, this week in Cologne, I also wanted to do some “content” for you! Because, […]
Social Media Marketing
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As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
- Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test
- Native Ads: definition, costs, examples and agency
- UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
- CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
- Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring
- Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
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