Do you want to present your brand where your customers are every day? Google Display Ads give you access to the largest advertising network in the world. While traditional search (SEA) intercepts users at the moment they want to solve a problem, display ads proactively accompany users throughout their digital lives – on news sites, […]
Why coordinate three different agencies when just one can guarantee overall success? Today, a trade fair presence is much more than just a physical stand in a hall. It’s about construction, strategic marketing and captivating storytelling – before, during and after the event. As a holistic marketing and trade fair agency, we combine traditional trade […]
A lead magnet is the most powerful tool in digital marketing for turning anonymous visitors into concrete leads. By offering a high-quality e-book, a well-researched white paper, or a practical checklist, you provide users with real value—and in return, you get their email address to build a long-term customer relationship. Here, you’ll learn which types […]
Many companies are constantly producing new content—and in doing so, forget what they’ve already published. A content audit provides clarity: It shows which pages drive organic traffic, which ones are stagnating, and which ones are actively harming your site. Companies that conduct regular audits will find more SEO potential in their existing content than in […]
While a large portion of the budget goes toward digital channels, print remains surprisingly effective for many target audiences and industries. A print strategy defines which formats—from traditional ads to flyers—serve which purposes, as illustrated by the overview of print advertising in newspapers and magazines, which makes it clear that print should be used in […]
Anyone who creates new content from scratch every month wastes time, budget, and energy—even though most of the knowledge is already there. Content repurposing means systematically transforming a piece of base content into multiple formats and distributing it across various channels. The result: greater reach and more touchpoints—at a fraction of the original effort. What […]
A compelling video alone does not guarantee a successful campaign. It is only through the right platform, target audience, and execution that moving content actually becomes effective video advertising. We handle exactly this part: strategy, media buying, and ongoing optimization of video campaigns, regardless of where the video content was produced. Platforms for Video Campaigns […]
Streaming advertising: Advertising in series, films and apps is now the most effective way to reach a target group that has long since turned its back on traditional television. The goal is absolutely clear: more reach in a high-quality, distraction-free environment, the generation of qualified leads, an increase in sales and ultimately massively more revenue […]
Anyone who runs a campaign ultimately wants to know whether it was worth it. Conversion tracking captures exactly that: purchases, leads, inquiries, or other target actions, and attributes them to the channel that actually triggered them. Without effective tracking, any measurement of success remains a guess—even if click counts and URL tracking look good at […]
Cold outreach via email remains one of the most cost-effective ways in the B2B sector to directly reach new customers—without paid advertising and without relying on algorithms. Those who use cold outreach strategically can generate leads in a predictable way and scale their revenue. The key difference between spam and genuine business success lies not […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.