Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
Authenticity simply means that users classify you as “reliable” and “honest”. Authenticity does not necessarily have to have anything to do with someone being down-to-earth, authenticity ultimately means honesty. Even the selling moderator of a home shopping channel can be authentic when promoting a certain beauty product. Although it ultimately takes place in the context […]
In our advertising agency, we naturally deal a lot with the topic of search engine optimization. Content spinning is on your topic, about which we are asked questions. Here it is about security in content spinning but also about the effectiveness in search engine placement. Nowadays search engine placement is the be-all and end-all when […]
What is an algorithm? Clear definition, synonyms and real-world examples. Understand how social media algorithms work and how to use them.
Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network. Selective evaluation of data for analysis Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, […]
The abort rate defines the percentage value of people who have aborted a certain process after a certain time. This can have different aspects. For example, if we direct our user to a specific YouTube video. If our video as KPI, i.e. Key Performance Indicator, has a value of 20 seconds duration so that the […]
Buying Likes and Followers is absolutely no problem today. In Russia there are even the first machines for Likes at airports, for a few rubles you can buy 50, 100, 1,000 or even 10,000 followers here. Super practical, before you set off on your journey, to pimp up your own social profile a little. Today […]
With Social Analytics, Instagram profile analysis of bloggers and instagramers becomes so easy. No full Excel spreadsheets with hundreds of values and thousands of lines, no yellow backgrounds, no green backgrounds, no large or small characters, all in one software. Instagram Profile Analysis: How to calculate the value With Social Analytics, companies, the self-employed and […]
For companies, agencies and brands, monitoring on social networks such as Instagram is particularly important when working with bloggers and influencers. Monitoring is concerned with measuring the success of projects. If we commission a person on Instagram to advertise our brand, they will publish a photo or video in which our brand or product appears. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.