Multi-country social media management for 5 sub-brands (BRAVO, HAPPY DAY, JUICE BAR, MYTEA) across 13 countries — partnership extended.
What Was the Problem?
Managing social media for 5 distinct sub-brands across 13 countries — each market with different taste preferences, cultural nuances, and platform usage patterns. The challenge: creating scalable yet locally relevant content without a team of 50.
How We Solved It
We implemented a hub-and-spoke content model: centralized strategy and asset production, localized execution per market. Performance consulting ensured each country optimized ad spend to local benchmarks. Email marketing added a direct retention channel. The partnership was extended based on consistent multi-market performance improvements.
Hub-and-Spoke Model
Centralized strategy and asset production, localized execution per market — scalable content for 13 countries.
5 Sub-Brand Management
BRAVO, HAPPY DAY, JUICE BAR, MYTEA and more — each with tailored content for local market preferences.
Performance Consulting
Country-level ad spend optimization against local benchmarks — every market hitting its own KPIs.
Email Retention Channel
Direct email marketing added as a retention layer — building loyalty beyond social media algorithms.
Campaign Material
Multi-country campaigns need local content managers, not just translated posts. Cultural context matters more than language.
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