Entries by Stephan M. Czaja
Iconosquare: Social Media & TikTok – Creating Videos, Analysis, Reporting
Iconosquare is a free tool that lets you analyze and monitor your images on TikTok. It offers you many interesting features that will help you optimize your images and get more attention. Here are the main benefits of Iconosquare: 1) you can monitor and analyze your images on TikTok, 2) you get comprehensive statistics about […]
Opt-In / Double-Opt-In: What is it? Generate leads for email marketing
You hear the term opt-in mainly in the context of email marketing and email funnels. Opt-in means that a user signs up for an email list. Typically on a website or in an online store. In Europe, there is also the double opt-in as a requirement. This means that users must confirm that they have […]
StoryClash: Social Media & TikTok – Monitoring, Analysis, Reporting
Storyclash is a new tool that allows companies to analyze their campaigns on TikTok. By using this tool, companies can get more detailed information about their target audience to further optimize their campaigns. Some of the benefits that can be achieved by using Storyclash are: 1) detailed analysis of campaigns on TikTok, 2) insight about […]
Cross-sell: Additionally sell similar products – example email funnel
Cross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested). Cross-sell: Application in marketing Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which […]
Up-sell: Sell additional more expensive products – example e-mail funnel
Up-sell – Up-selling is the additional offering of higher value products or higher value services. Up-sell: application in marketing Up-selling is often used to sell even more expensive products to buyers. A typical example would be the high ticket for a live event. A user buys e-coaching product A for €500. Would this user, or […]
Social Media Marketing 2023: What makes sense! Campaign, target group + apps
Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]
Klear: Social Media & TikTok – Monitoring, Analysis, Reporting
Klear is a tool that companies can use when analyzing TikTok (formerly Musical.ly). It offers a number of benefits that can make it easier for companies to find and connect with the right people. By monitoring TikTok, companies can find out what their target audience is interested in and how best to engage with them. […]
1,000 days in the metaverse! How does it feel? Experience +Video documentary
We had to share this video with you today! 1,000 Days in the Metaverse. Ryan Trahan (YouTuber) has set himself a goal: he wants to experience the Metaverse and he wants to do it on a long-term basis. The journey is insanely interesting and shows what is possible in the Metaverse. Straight from the first […]
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