Posts

“Made in Germany” Influencer Marketing – Interview Deutsche Welle DW TV

Our Social Media Agency is today at Deutsche Welle DW TV as an expert on influencer marketing with owner Stephan M. Czaja and singer / songwriter Luna Farina. In particular, we are talking about Luna Farina (18), whom we accompany and support. Together we produce her own songs and support music videos. Luna is extremely […]

Find influencers: Search engine for Instagram

Find the right influencer quickly and easily with a tool for Instagram? That works! Especially the search for cities and conurbations is important for Influencer Marketing. This is where the buyers, who daily flow into the shops of the inner city and the suburbs, focus their attention. That’s why many are looking for an Influencer […]

2 hours Influencer Marketing: Free Video Course – Keys of Cooperation

New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]

Influencer Marketing on Instagram for Cosmetics / Make Up Studios – Interview

Instagram is the perfect site for influencers. With a wide variety of themes, you can attract your followers. Whether clothing, nutrition or cosmetics, influencers like to advertise for every industry. Cosmetics institutes in particular can use this opportunity to reach customers or expand their own followers. We have an exclusive interview for you with our […]

Influencer Marketing Strategies – Speaker Lecture @ ISM

What makes Influencer Marketing so special? In my last Influencer Marketing presentation for this year, we once again focused on the methods and strategies that social media managers need today. As a speaker this was my second appearance at the International School of Management. Here young students learn how media and marketing work. In the […]

Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Week

This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]

Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)

Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]

Influencer Marketing Course: Continuing Education & Training for Social Media Managers

“Influencer marketing is on the rise!” – that’s what the headline above our last interview said. Today we give you 2 hours of know how for free! With Social Analytics, we make influencer marketing on Instagram possible for all agencies, companies, brands and online shops from Berlin to Hamburg, Cologne and Munich. So that really […]

Influencer marketing on the rise / Interview Internet World Business

Influencer Marketing – “2017 was a year in which a much ridiculed trend grew into an adult industry,” reads the headline on the latest articles in Internet World Business. Then Influencer Marketingerreicht mittlerweile nicht nur Vorreiter sondern auch etablierte Agenturen, die sich immer mehr auf diese neue Form der Reichweiten Generierung für Marketingaktionen verlassen. Influencers […]

Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]