How it came about

I was always someone who wanted to master everything on my own. I ignored sleepless nights, an endlessly high stress level and finally the first physical signals such as tension and loss of appetite for a long time. Sure, because as a social media manager, Instagram and TikTok don’t stop just because I want to call it a day – enough reasons to become a cannabis patient too! I want to order my cannabis online too!

Isn’t there some kind of“cannabis online store” that does everything for me? Yes!

But at some point I reached the point where I knew I needed support. My doctor prescribed me medical cannabis, and I was skeptical – not only because of the stigma, but also because the whole process from prescription to pharmacy (alternatively to “acquaintances” without a prescription, you know what I mean) seemed like unnecessary extra stress.

The important thing is that I want my cannabis simple, uncomplicated and preferably delivered to my home!

Why should I waste my already limited time searching for “acquaintances” and pharmacies that even have the right variety in stock?

After a few months, I realized that it wasn’t a question of “if”, but “how”. The idea that medicinal cannabis could also be integrated into stressful everyday situations like my office life felt unfamiliar at first. But I wanted to try it. And the possibility of having everything delivered directly to the office was a wow moment for me!

The moment of delivery 😍

It was a typical afternoon at the office. The sun was shining through the window, the coffee had long since gone cold and my head was buzzing from all the tasks. Then the parcel carrier arrived. Normally a moment you hardly notice, but this time it was different. My package – my medicinal cannabis – lay discreetly wrapped in my hands. No conspicuous sticker, no prying eyes. Just a completely normal moment that still felt so special. I couldn’t help but smile for a moment. It was the feeling that I had finally found a solution that suited my everyday life.

After opening the package, I was pleasantly surprised. Everything was neatly packaged, the labeling was clear, and the varieties were exactly the ones I had chosen beforehand. I briefly took the time to read through the instructions and then stepped back to make my first application. It was a quiet moment that I desperately needed in the midst of all the chaos.

Time for Blueberry Buds 🫐

Big buds! And my favorite, Blueberry 🫐

What I have also had good experiences with, so far with every variety, is the degree of drying. You don’t have to let them dry first, you immediately have top quality and really need and free of any leaves and sticks. Sometimes it’s the little things that make the difference.

Dry and free of leaves, sticks, very good!

My routine: small breaks, big impact

I’ll be honest: cannabis is not a miracle cure. It won’t completely change your everyday life, but it can make the little things noticeably easier. For me, it has now become an integral part of my routine. After delivery, I took a few minutes, sat back and made my first application. The effect was gentle and slow – no dramatic changes, just a feeling of calm and clarity that I had been missing for a long time.

The rest of the day wasn’t suddenly stress-free, but I noticed that I was able to tackle the tasks with more focus. This feeling of having a clear head instead of being overwhelmed by thoughts has won me over. My little breaks in the office routine now feel more deliberate. In the past, I would have grabbed a third or fourth coffee, which ultimately only made me more nervous. Now I take these short moments for myself instead – and it makes a huge difference.

Reactions from others? 🥦

Naturally, I wondered how my colleagues would react. The truth? They know nothing about it. And that’s a good thing. For me, medicinal cannabis is a private matter that I integrate into my everyday life without making it a topic of conversation. The delivery was so discreet that no one even noticed what was in my package. It felt good to know that I could decide for myself how much to share and how much to keep to myself.

I think many people still associate cannabis with stereotypes or prejudices. But for someone who uses it medically, it’s just a drug like any other. It gives me the opportunity to structure my day better without going off the rails. You can find cheap prescription prices here in the Cannabis Prescription Online Comparison, for example. And that’s the biggest benefit for me: it adapts to my life, not the other way around.

Conclusion: not a taboo, but normality

When I started this report, I didn’t know how best to describe it. But after my experience in the office today, I can only say:

It feels like a step in the right direction. Not a taboo, not an unnecessary expense, but simply a solution that works.

Having medicinal cannabis delivered to the office may sound unusual to some, but for me it has become a real everyday facilitator.

When I look back, I’m glad I took this path. It saves time, reduces stress and helps me to focus better on the things that really matter. And as I write this experience report during my lunch break, I realize how much I appreciate this new routine. It’s the little things that can make the biggest difference. These were my experiences.

Fancy trying it out for yourself? Click here to go directly to:

• CannaZen: Order cannabis online

Internet ratings are too often ignored

Everyone is talking about online marketing, performance optimization and sales funnels. That’s great! But companies often forget the “simple things”.

Today we present you an extremely simple, at the same time efficient, marketing method:

The “small, first, good assessment

Extremely underrated, someone hears about “you” and searches for “you” directly on smartphone.

• Search query 1: “Company X
• Search query 2: “Company X reviews”

Now, if you have only one rating, it makes up the “whole” digital image of your company.

If interested in a rating?

Study: Influence of online ratings

Let’Let’s take a look at whether people care. For that, here’s an old and proven study. When you read online reviews about products or services, to what extent do they influence you?

Depending on the age group:

• 91-95% – ratings provide orientation
• 78-90% – Increase confidence in an offer
• 74-89% – Influence the purchase decision
• 53-57% – Ratings provide inspiration.

You can find more statistics at Statista

A real killer for startups in particular

Just one negative rating can be a real killer, especially for startups. Even without this effect, statistically 90% of startups fail in the first 5 years. So every strategic advantage helps in the “fight” for survival.

Even companies that have been on the market for over 10 years according to the commercial register tend to forget their digital reputation. Of course, you have the advantage of already having regular customers and (offline) referral marketing, word-of-mouth.

Example: 1 star / 5 stars in comparison

Here is a practical example of how a 1-star rating compares to a 5-star rating.

Important – you will now look at the Google Maps screenshot for 5 or even 10 seconds. In a real situation, looking for a company for task X, you would pay attention to a strange company only 2, 3 seconds and then, directly click on the next one.

1 star rating: Bad for your online image

5 star rating: Good for your online image

Disadvantages of bad ratings

You can probably already guess the disadvantages of bad reviews.

You lose prospects and customers – disadvantage 1

You lose prospects looking for you, reviews or experience. Remember the study. 90% or more, use reviews to guide their buying decisions. 74-89% are also directly influenced by reviews when it comes to actually buying. Let’s say half of the prospects don’t call them. What if you could change that, in just 3, 4 minutes? You can!

Tip. Change now, in 3, 4 minutes

Now go to Google Business, enter your company and ask acquaintances, colleagues or business partners to give the first, second or even third positive review.

• 91-95% – ratings provide orientation
• 74-89% – Influence the purchase decision

Algorithm excludes your company – disadvantage 2

There is one more reason why you should take care of your Google reviews. If your ratings are too bad, the algorithm simply does not show you anymore. Especially in cities with high competition density very unfavorable for your new customer acquisition.

An algorithm decides what “happens”, i.e. what is shown, done and what is not. The criteria for this are set by people and programmers make a program code out of it, the algorithm. A small program code that evaluates content.

Simply put, the algorithm might look like this:

• Rating < 2 stars: Do not show if sufficient > 2 stars available
• Rating < 3 stars: Do not show if sufficient > 3 stars available
• Rating < 4 stars: Do not show if sufficient > 4 stars available
• …

Reviews on Facebook, Kununu, etc.

There are many online rating platforms, whether rating platform itself (like Kununu for employers) or social networks like Facebook. So already in the first steps of your marketing concept, you should think about the “small, first, good evaluation”.

Social marketing for new ideas

Social media is the leading medium, not only of a young generation anymore, because pretty much everyone is logged into social networks. Whether heavy users who open three different social media apps every hour or users who only get an update from their circle of friends in the evening.

Targeting and re-targeting: hardly any wastage

Social media marketing is currently the most efficient way of brand communication. In particular, the advantages of precise addressing (targeting) ensures exact coverage and little wastage. In addition, users can be addressed at several contact points, but also addressed again (re-targeting), through advertisements.

In this small guide we want to give you, in cooperation with a social media agency, an overview of how everything works and runs. Here you will also get to know roughly the services!

Brainstorming, workshop, launch!

Step number one in the cooperation is your brand, your product! Because before target group, concept and strategy can be formed, your product and your brand are the starting point of any considerations. This is how the USP is sharpened (unmistakable product features). The red thread, so to speak, for the further course. Of course, this already happens before the first meeting, the first joint workshop. Even if many steps can take place digitally, there is no substitute for a joint appointment and joint communication.

After that, the real work starts at the social media agency, no longer just with our social media experts on the front lines, but with the team behind them.

Strategy development and individual concept

The strategic development of the social media concept is then a very individual solution for each individual customer. The range alone between supplier company, battery manufacturer, electric bike, electric scooter or even electric car and electric bus or truck is huge. Accordingly, of course, the target group and the social networks through which messages are communicated.

While electric trucks are best promoted via a business portal like LinkedIn or Xing, electric bikes are best suited for target groups on Facebook. Scooters, on the other hand, more on Instagram. Just to give you a little insight into how already the product and the target audience has a strong influence on the final choice of communication channels. Because in the end it’s all about performance (sales), this should be designed as efficiently as possible.

Want to know even more about each social network? Read more about the four most popular ones here:

• Instagram agency
• TikTok Agency
• Facebook agency
• Youtube agency

Charging infrastructure is also a focus of e-mobility:

Creatives, postings and campaigns

All preparations and conceptions have ultimately only one goal, creative concepts for postings, campaigns and of course advertising in social networks.

Social media ads

Social media ads in particular bring great advantages for manufacturers. Because of the exact reachability of target groups, e.g. based on interests, age, place of residence, but also other parameters, messages can be sent out as targeted as never before.

Tracking for key figures

Marketing mobility no longer has to take place via large poster campaigns, TV commercials or even newspapers. Advertising in social networks is significantly more effective, more efficient and of course also more measurable, e.g. through indirect data exchange of systems. For example, it can be tracked directly whether advertised persons have visited a website, subscribed to a newsletter or used the color configurator on your own website, for example. The more information you collect about your users, the more you can play them out with a good social media agency.

Campaign management for advertisements

Campaign management for advertisements is therefore also a central factor in the service spectrum of a social media agency. Why? The big goal is reach. However, in a balanced mix of quality and quantity.

You don’t have one poster for a million people, but one ad, for an ad group that may only be 1000 people. For this, it is explicitly adressed, e.g. young parents, tech-savvy people, males or females, certain age groups or even people according to where they live or where they are currently staying.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

• Contact

Find and activate animal lovers: But how?

Whether it’s food, toys, clothing and accessories for cats, dogs, mice, etc. Social media marketing is all about one thing, interaction. If you want to build your own community that actively talks about your brand, but also recommends your products to each other (within the community), then it is no longer enough to post a product here and there. Social media marketing needs structure, planning and of course efficiency, especially when combined with e-commerce. Keywords here are already social media advertising, targeting but also re-targeting of user groups. But let’s start at the very beginning. How does a social media agency work?

Mistake: Some ad agency is doing this

Many companies have been working with classic advertising agencies or PR agencies. Social media marketing is then added to the actual program, but treated stepmotherly. Accordingly, campaigns run into the void, postings do not provide interaction and advertisements do not provide sales in the online shop.

Performance and presence: really (!) reach users

The most common mistake, the mindset of “social media has to be done!” Yet social media is so personal, people look at their favorite apps in the morning, at lunch, at dinner and of course before bed. So social media is omnipresent. Accordingly, love must be put into concepts and strategies, as well as experience but also know-how for a good performance, simply put sales in the online shop.

Emotions for pet fans! That’s what it’s about

Especially with pet owners, it’s all about emotions that you need to evoke as a brand. Fortunately, it’s even a little easier for you than it is for many other brands. After all, you are already working with a product that provides high emotions in millions of households. Actually, the perfect foundation for social media marketing!

Since you have already landed on this page, the first step has already been taken. But what happens next?

The most popular pet, the cat!

number 2 most popular pets, the dog.

Workshop: Step 1 to the social marketing concept

Workshop – a joint workshop with you and our social media expert is the basis and the beginning of the cooperation. Here we analyze the brand, the products but also the target group for your snacks, treats, toys,… for cat, dog, hamster, mouse… singles, single parents, families, men, women, elderly people,… continue with areas of interest, your own place of residence, various parameters that ultimately lead to the creation of your social media strategy.

Social Media Strategy for Pets

Mentioned here again, should you want to learn more about each area, you can find more in-depth articles, guides and tips in our main menu but also in our social media blog.

Quickly explained, the social media strategy provides the common thread. Simply put, an editorial plan that everyone on the team adheres to, combining different aspects, from content of each post, to posting times, to tagging (increasing interaction). Within the social networks, between Facebook, Instagram, YouTube, TikTok, but also other representatives, social media marketing has become more complex, so the experience of a good social media agency will help you develop their own concept.

Then it’s on to the day-to-day work and activities on your social media channels. Of course, also external if you are thinking about influencer marketing. The possibilities are many, from influencer marketing to paid reach, advertising on social networks.

The great Why of the speech

What is a pet’s job anyway? Tasks of pets in the US

• Best friend – 66%
• Cuddly toy – 59%
• Protector – 37%
• Child – 33%
• Therapist – 25%

Love meets performance

Not only are we top equipped for the job as a social media agency, through our experience and expertise, we also have three cute little staff members in the office with lots of fur!

Strategy means one thing above all else, knowing your target audience.

Targeting: Exact addressing of persons

Another very important aspect, advertising on social networks. But why are the social networks so strong?

You know that social networks store and of course process a lot of data about their users. The largest social network alone has well over 2,000 parameters of information per user. This includes simple information, such as age, place of residence or interests, as well as more complex information, such as the history of likes. The more information social networks have, the more efficiently they can serve ads to their customers. This is exactly what we use as a social media agency to create ads with performance!

Identify and promote target groups

Accordingly, we can also make good connections, for example, between families, single, dog owners, cat owners, budgie owners, hamster owners, mice owners and all other types of pets. Advertisements can be designed accordingly precisely in visual aspects (image, video) but also in communication, such as text, emojis, links.

And you can always be more specific! Here we really only want to show you a small aspect of the possibilities that are available to you as a company with the right social media agency.

You can address the exact target groups even more precisely at individual locations, e.g. at places of residence but also at people who are interested in certain places, e.g. because they want to travel there soon.

But you can also target people who have visited your online shop, were interested in a certain toy or food and now should be shown ads of this single, special product again for two, three weeks. As you can see, the marketing tools within social media ADS are powerful and diverse.

Contact: Social Media Experts

You want to learn more about the possibilities? Then get in touch with our social media experts now. We look forward to your inquiry!

• Contact

Social Media: Community, Channel, Advertising – Tax Advisor

Taxes are a complex topic that, compared to many other services, cannot be conveyed so easily that the final marketing message is reduced to a minimum. Similar to banks and insurance companies, which live on the trust of their clients, tax advisors also have to pay special attention to their reputation.

So your social media agency needs:

1. Know How in Social Media Marketing
2. Know How in Online Marketing (see later on aspects like Display Ads and A/B Split Testing, as an example)
3. Understanding taxes for simple messages (concrete problems → solution)

Do you have any questions? Here you will find your contact person:

• Contact

Attention span: content for fractions of a second

In media, especially in marketing and advertising, it is so important to present content briefly and concisely. After all, the target audience sees the ad or the content produced especially for social media, often only for a fraction of a second. Your window to the customer: Fractions of a second. At the same time, tax advisor tasks are complex.

Maybe you know it yourself, when carelessly swiping in a social media app: photo, photo, photo, video, post, photo, photo, that all in 10, 15 seconds. The possible time of perception is therefore extremely short and accordingly content must be well planned, produced and of course also marketed(paid reach).

But reach is not everything, ultimately it is also about performance (sales / reach). The better the metrics are, the more likely new orders, sales and deals are. This is true in general and of course also for tax consultants who want to do social media marketing.

Social Media One – One partner for everything in Berlin, Hamburg, Munich or even Düsseldorf and Cologne in NRW. One partner, for Germany and globally, if you wish.

Customer lifetime value: What is a customer worth?

Acquisition pays off, whether tax advisor for private individuals (wages and tax return at the end of the year), tax advisor for companies (monthly sales tax, wages, up to the end of the year) or also creative tax design, for example in the area of asset management and real estate management. Products are mostly one-off sales, clients stay with the same tax expert for years, some for decades.

This also creates much less pressure on advertising costs, while often products need click prices in the cent range (to be profitable), tax consultants can also afford clicks from qualitatively high-priced segments (more valuable target groups). This expands the possibilities, target groups and strategies enormously.

Whether it’s YouTube, Facebook, new networks like Instagram, TikTok or on Twitch, social media marketing is a big playground where many mistakes (losses) can be made at the same time. That’s why there are specialized social media agencies that not only have the typical marketing channels in mind, but also alternative marketing methods. From additional display ads, which then, for example, play out your ads, in renowned online magazines, to the advertising insertion before specialized podcasts, which deal with the topic of finance, even better taxes.

In each case, it depends on the individual objective, whether mandates are to be acquired and / or, for example, products are to be sold digitally. Depending on this, other methods and strategies, but also social networks are used.

How much does “one click” cost? Example

If you simply “only” book advertising, then you pay approximately 3.34 euros per click, for German target groups. If you have a conversion (sales / visitors) of 0.2%, every 500th visitor buys a product or one of your services.

• Price per click (without optimization): 3,34 Euro
• Conversion rate: 0.2% (500 visitors = 1 sale)
• Cost per person (lead): 1,670 euros / sale

In addition, of course, you need the appropriate social media channel, content, offers, and even an extra website if necessary.

To ensure that the costs do not explode and are precisely measurable(reporting), tax consultants hire social media agencies.

Define goals, social media workshop

Everything starts with the first step, including your social media marketing concept. If you haven’t had any experience with a social media agency before, here’s a quick overview of the general onboarding process.

Start of cooperation: get to know the tax firm

With reputable agencies like us, we don’t start placing ads right away(social ads). That would be absolutely inefficient! Without knowledge about you as a customer, your specific target group, your offer, no target-oriented social media strategy can be developed.

The first step is always to get to know each other. Company, history, goals, previous buyers, previous marketing activities and products, as well as future target groups, buyers and products, if applicable. Only through knowledge about their tax firm, their services and also their additional services, strategies for advertising in social media can be developed.

Target group: private individuals (B2C), companies or groups (B2B)

In terms of target group, capacity also plays a major role. Have you just set up as a tax consultant or are you already positioned with partners or even with branch offices?

In addition, there is the focus: B2B (tax advisor for companies), B2C (tax advisor for private individuals), a mix or also with additional services, for example an integrated lawyer.

Many parameters that are finally brought into structure in a joint workshop. The following concepts and marketing activities (plan) are directly linked to the findings (workshop). The first creatives (media and concepts) are then developed from this. As a law firm, you will also be involved in this step, through a further meeting in which the first results of the creative will be discussed.

Tailor ads to target audiences (and languages):

Community management, channel building

Depending on whether social media channels already exist or not, the next step is to set them up (channel, community, ad manager, social media software, editorial plans and so on). You can learn more about this in our general articles:

• Social media agency

Community management: content instead of “news

Just as important as channel building, subsequently becomes active community management, yes also for tax advisors. The community refers to the people who follow your social media channel(s). Best practice example from Youtube, with over 100,000 followers show how interesting the topic of taxes is for millions of people.

Social media is not just a news channel, this is about interaction with fans and followers.

To ensure that your social media channel does not become a boring news channel, good social media agencies build interaction with the community. In its simplest form, this can already be reactions to comments, or replies to private messages that will reach your tax firm. In a broader sense, it’s also about action, actively engaging the community, being proactive.

Ideal case: Content is so good that it gets shared.

If you want to know even more about community management, read more on our social media blog here:

• Community management

Paid / organic reach: building

But how do you build a large community? The magic word is paid reach. Some people will say that organic reach builds itself. Let’s say you generate 1 follower per day and every 5th one gets another person to follow you (which is very optimistic and assumes good content). How long will it take for them to have 1,000 followers / fans? Even after a year, you would barely have 500 people.

Therefore, we now come to building reach and of course, selling services and products, through targeted advertising on social networks.

Placing advertisements: Facebook, Instagram & Co.

Advertising on social networks requires a lot of know-how!

Here we want to give you a little insight into how targeted advertising is nowadays, for example through pixels, targeting or more specific tools such as geo-tracking. Your community is built and with the initial data, (simply put) friends and acquaintances can be reached more easily. Young entrepreneurs may have a similar circle of friends. You can reach them with social ads. As well as new target groups, through said targeting.

Likewise, we give you as a law firm in the following insights into how the efficiency of individual ads, in the second step, is increased by the social media agency. Let’s start with the target group and the target.

Reach target groups: Age, profession, interests

Active social media advertising then specializes in very specific target groups that are relevant to you. This is also where the magic of social media advertising lies! Through the many data that users disclose about themselves, whether locations, active“like” comments or following other channels (friends, companies and influencers), target groups can be excellently segmented for the placement of advertising. The better certain groups can be distinguished from each other, the more targeted the advertising can be.

An example?

For example, you could specifically reach (target) people who are interested in entrepreneurship, finance, people who own a latest smartphone model at the same time, live in Berlin-Mitte, Charlottenburg or Grunewald (rather wealthy), aged between 25 and 35, allso young entrepreneurs who could become long-term customers…. and so on.

Target group 1 in the example:

• Interests: Entrepreneurship, finance
• Smartphone model: New and expensive
• Place of residence: Berlin or more precisely Mitte, Charlottenburg, etc.
• Age: 25 – 35 years (founding period, no tax consultant available)
• …

That for only 1 target group for advertisements. For this purpose, other clusters (groups) of target groups are formed.

Target group 2 could be:

• Interests: Entrepreneurship, finance
• Smartphone model: New and expensive
• Residence: Hamburg or more precisely HafenCity, Eimsbüttel, etc.
• Age: 25 – 35 years (founding period, no tax consultant available)
• …

You see in comparison, the only parameter that changes was the place of residence. So you can also see how many different target groups can be adressed for your topics. The database of social networks, the mechanisms of advertising are so sophisticated that this was really only a simplified example!

But not only the target groups differ. The ads themselves are also played out in different forms in order to determine the most effective approach (conversion rate).

A/B tests: increase the efficiency of the advertisements

Another, important method in social media marketing is testing different ads (as well as target audiences).

Within these tests, simply put, different options are compared with each other and their achieved results (metrics) as well. Simply put, “does the photo work better without the video”? In the end, which medium generated more deals and new mandates for your tax firm?

For example, tested are:

• Target groups (as seen above)
• Photos (for example, content, single photo, gallery, …)
• Videos (for example, length, text elements, models, …)
• Texts (for example, content, text length, emojis, …)

This comparing and testing of different contents, within different target groups, gives statements about which ways are most efficient for your personal constellation, which are less and which advertisements are inefficient; this also happens, but is just quickly corrected.

This serves to optimise the cost of advertisements over the long term and, of course, to optimise sales promotion.

Facebook, YouTube, Instagram, LinkedIn and Co.

When it comes to choosing social networks, you have free choice these days. You can address a rather solid, older target group on Facebook, 20 to 35 year olds also Instagram, other target groups with a high thirst for knowledge can be reached via Youtube, e.g. via explainer videos or via ads that are played before these specific explainer videos.

Here, too, your social media agency is a valuable companion, because marketing activities on all these social networks, that costs a lot of money. Accordingly, you also focus the active use of networks that provide the greatest added value for your company. Better quality and an active community, see community management, than 5 different social media channels as a tax consultant and none of the channels is really cared for.

This is also how you achieve organic growth. Reach that everyone is looking for, after all, your own product gets around by word of mouth. That means referral marketing, for example because well-known people have marked a certain post of yours with “Like”.

However, all of this brings us back to a very important topic for tax accountants and social media marketing, understanding of tax matter.

Understanding and marketing tax

As mentioned in the introduction, marketing does not only require expertise in social media marketing, or the placement of advertisements, but also an understanding of taxes as a matter in itself, in order to be able to transport the content. Finally, the right questions must be asked, the right problems uncovered, so that the right and individual solutions can be designed in the marketing strategy.

Again, it’s all about efficiency, how many contacts should be approached without them becoming clients? Ideally, as few as possible (cost-efficient).

Advice and contact

You want to start as a tax consultant with social media marketing or increase the already existing performance? Then contact us now, we look forward to your inquiry and your project. Contact information and contact persons can be found here:

• Contact: Social Media Agency

Audiobook, Podcast and Coaching: #1 Real Estate Youtuber

The headlines of the book have to sell, of course, like “In 5 years without equity to the real estate millionaire” – but basically it’s about your mindset as an entrepreneur, about finances and taxes.

Now before most tune out on the topic of being self-employed and taxes, here’s how we as a social media agency would increase the click-through rate.

• Tax Coaching Experiences – Participant Interviews
• Tax coaching by Alex Fischer – Application

Is Alex Fischer serious?

With a wink of course, yes!

We just want to make you aware that you should take the topic of being an entrepreneur and taxes seriously.

A question like, “Is Alex Fischer reputable?” draws attention. If you want to learn more about marketing strategies, come back to the article here: Becoming a Social Media Manager.

You manage to make even topics like “taxes” sound interesting?

Then apply with us as a social media manager.

Why this book? Career, Mindset and Finances

The book had 200,000 readers. That’s why Alex Fischer decided to make the book available for free as an audiobook version. Better than any paperback, of course, are audio books. Comfortably in the armchair, while walking through the park or after work on the balcony. If you are looking for professional success, based on private happiness, you should read “Richer than the Geissens”. Top rankings on Amazon, 200,000 readers, currently top 2 among others for career books.

Author has earned his own success

Author Alex Fischer, himself a real estate millionaire has now done something very special: The entire audiobook, all episodes, is available for free on Spotify and iTunes! Know-how for anyone who wants to make it to the top.

This review shows you in excerpts, which mindset Alex Fischer conveys in “Reicher als die Geissens”. “In 5 years without equity to the real estate millionaire” – I immediately thought: Challenge accepted! My recommendation: “Richer than the Geissens”, the podcast on Spotify and iTunes.

A little tour of the podcast: Knowledge

Over 600 learnings, 43 concrete and timeless laws of success, all packed with stories and examples to help you understand the experience – you could never summarize it in a review.

But I want to show you where the journey goes if you listen carefully to all the podcast episodes as a person starting out yourself! The book gets much more detailed in many places and also discusses higher level topics, then when you already own 3, 4 properties.

This little tour is for those who are just starting out: “Become a real estate millionaire in 5 years with no equity”.

Mindset and financial freedom: what do you want?

Financial freedom, isn’t that a great feeling? You can decide spontaneously at any time, a power day with a colleague in the office, a short holiday to the Cote d’Azur or spontaneously build up your own network by visiting Berlin or London? Every day is yours!

Financial freedom doesn’t just mean “lots of money”, financial freedom gives you the freedom to be creative and to design. The worst thing for an entrepreneur are achieved goals! Therefore, you should not screw on your goals, but on what lies behind them: Your mindset, your ideals, your purpose.

Once you are aware of this, your next goal is to not submit to the “time for money” premise. Your big goal must be to have 30 free days a month.

Cash flow, equity, the first property

If you listen to the free audiobook “Richer than the Geissens” very carefully, episode by episode, do not leave out anything and listen to important parts two or three times, then you will learn all the tools to achieve this goal and then continue to expand.

About your own mindset, ideals, your relationship to money, the most effective benefit for others through the development of the aforementioned purpose, your strengths list, resource list but also industry market niche list. From this combination of insights you will recognize the most efficient added value that you can offer.

From that you create your first good cash flow, increasingly passive cash flow and eventually you build your equity, buy your first property and am you know how to use a property as an investment tool.

At this point, I would like to emphasize once again that you should listen to all episodes, from the first to the last. Take enough time and repeat individual episodes or passages if necessary.

Already knew? In the free member area of Alex Fischer there is much more about real estate, taxes, extremely much know-how. Here you will learn valuable practical strategies to achieve sensational success in all areas of life and, as I said, completely free of charge.

Learning: Small rivers become big

How often do you face the problem: “You can’t see the forest for the trees”. A construction site here, a construction site there, in private life and especially as an entrepreneur. I myself found this quote, as short and simple as it is, extremely uplifting and motivating. In relation to my own work, projects but also to further aspects such as public relations or viral effects:

“Small rivers become big ones.” – Alex Fischer

As confusing as one’s own work often seems, especially when first setting up companies, everything gradually falls into place. Here, too, Alex Fischer brings many interesting aspects, for example this one:

• How much do you think you can do tomorrow? – You will overestimate yourself
• How much do you think you can do in a year? – You will underestimate yourself

Learn this and more in Episode 44: Why Many Ideas Remain Just Dreams.

Now it’s straight back into your own mind games. For example, this one I want to share with you. I myself give talks in front of up to 300 people. It’s usually about “business creation”, or more simply, “creating businesses in digital markets”. In some talks I have two slides with real greats of the digital world like Elon Musk, Mark Zuckerberg, Jeff Bezoz but also Bill Gates. What’s interesting is that all of them had moments of failure. Jeff Bezos, for example, wanted to build a competitor model to Ebay, failed. He wanted to build a competitor model to Google with “A7”, failed. These slides are meant to show: Everyone makes mistakes.

Have Elon Musk, Mark Zuckerberg, Jeff Bezos and even Bill Gates let setbacks deter them from their vision and their path? No, never.

Alex Fischer also has this aspect in the podcast, but takes it to a new level.

“In a nutshell, failure is always part of the game, but ideally, you always fail closer to the goal.” – Alex Fischer

Especially for young entrepreneurs extremely interesting in the statement. Because with every attempt you get better and also the failure on the way is part of it, as long as you always get further than you fall back.

Now on Spotify & iTunes

On Spotify and on many other podcast apps you can now find Alex Fischer’s top seller “Reicher als die Geissens” for free! The chance to become successful yourself. Alex Fischer is a self-made millionaire, a multi-millionaire, all by … That’s exactly what I want to find out for myself now! Here are a few more facts about the book and podcast:

• First edition published in 2016; audiobook is constantly updated
• Now as a podcast on Spotify and iTunes – for free!
• 668 essential tips
• 43 ‘timeless laws of success
• 456 pages or 79 episodes in the audio book
• 3 parts (Mindset, Strategies / Tools and Building a Money Machine)

Alex Fischer: Richer than the Geissens

“In 5 years without equity to the real estate millionaire” – here you get the right and important tools for a happier and more fulfilling life, also through financial freedom. Alex Fischer lives it, with real estate he has long since provided for himself.

His focus is on sharing knowledge, strategies and success stories. An extremely inspiring audiobook. Learn more strategies! If you want to learn even more principles, strategies and methods, you should take a look at Alex Fischer’s YouTube channel. Here you can find playlists sorted by topics to learn everything online. In addition, you can find further links to slides and checklists here on YouTube – these documents are also completely free, without an email address.

Tip. In the free member area you get the 27 strategies that Alex Fischer has extracted after more than twenty years of experience, compressed in an 11-page PDF as a checklist.

• Alex Fischer
• Alex Fischer Youtube

“Richer than the Geissens”: Book and audio book

With over 200,000 readers, “Richer than the Geisses” is mega successful, for good reason. It’s also in the top 100 on Amazon! In short, you get 43 timeless laws of success, with which you become financially, professionally and privately more successful.

You learn to achieve your goals, to “materialize” them (what that means, you learn in the book). You get exact step-by-step instructions to your own personal financial freedom. So you avoid really frustrating mistakes right at the beginning. As a private person and / or as an entrepreneur, from Alex Fischer you learn how to avoid these fatal mistakes and at the same time follow your passion – every day!

In total, the book contains hundreds of learnings that will specifically help you lead a happier and more fulfilled life. Best of all, you can get the audiobook for free on Spotify and iTunes!

• Audiobook on Spotify
• Audiobook on iTunes
• Book on Amazon

Tax Online Course: Field Report

Germany’s biggest real estate Youtuber is now going “Next Level”. For weeks now, new videos on taxes and tax optimization have been appearing on his YouTube channel. Reason enough to test the new tax coaching. The goal: Optimal tax planning. Optimal tax planning? Exactly. Otherwise I write here in the social media blog about marketing, strategies for gaining reach – today it’s about a tip that I just want to give you, as loyal readers. I went to the Alex Fischer tax coaching session. Not to lower my personal income tax, but to get overarching, in-depth, and most importantly, proven and legal tips for lowering taxes. In short, it’s an extreme amount of knowledge, but by doing so you can turn your taxes into equity, which increases investment capital.

• Tax Online Course: Experiences

Instagram Check: New from Combin

Combin’s new Instagram account check for your Instagram channel. Especially the channel information is important for companies but also for private individuals (e.g. if they want to become an influencer). In the later InstaCheck reporting example, we show you the profile of a videographer who wants to present his work on Instagram in order to gain new customers and orders.

Check out more about the Combin InstaCheck here.

• InstaCheck (external on Combin.de)

What makes the Insta profile so important?

The profile contains the central information, but also web links and of course the own profile photo.

The profile photo determines whether your channel is clicked frequently or not. Your description ensures that potential customers become aware of your product or service. The website link then leads to conversion (newsletter subscription, online shop sale, etc).

Is your Instagram channel set up optimally?

Increase reach through attractive packaging

That Instagram plays an important role for businesses is no longer a secret. The advantages that you can draw with the app for yourself and the reach that is achievable on Instagram, was previously unthinkable. Despite this, many businesses, as well as private individuals, find it difficult to grow their account. Combin has developed a new tool that provides tips about content creation and engagement through personalized analytics tailored to the individual account. Today, we’re taking a look together at exactly what InstaCheck can do and how it will improve your Instagram account.

Analysis summarized:

• Entire Instagram Profile Review
• Analysis of content creation + content ideas
• Caption analysis
• Hashtag analysis
• Analysis of customer engagement

Report

The finished report is in English, we have translated the results of an example check for you here. The example is about a videographer who wants to present his work on Instagram in order to attract new customers and orders.

This is how your report looks exemplary:

Username

Your account’s username is clear, short, it has the subscore between your actual first and last name – all of which helps people remember you and find you more easily.

Don’Don’t forget to have the same username on all your other social media networks.

Profile photo

The overall impression is good. But, since you’re a professional photographer and videographer, I recommend you replace that picture with a higher quality picture + not selfie. Your profile photo is the first photo people judge you by, so I advise you to replace it with a higher quality photo.

First, what’s good about your avatar:

• It is rich in contrast
• He is bright
• It highlights your account in a search tab (compared to other users’ avatars)
• The background does not go well with your face
• No details and small objects

Tweaks you should make:

• No sunglasses, so face recognition is lost, this is important as new content is often only viewed for 2-3 seconds
• Minimize free space at the top, so more of the face is visible
• Higher image quality

Organic: The first look

What’s good about your bio:

• Your name in two languages
• Hashtags that match your profession and occupation
• Short clear phrases that tell people more info about you (also in two languages – that’s great!)
• Link to your website
• Contact options: direct, e-mail, telephone number

What’s missing:

• Location tag (you mentioned it here ‘Travel vlogger from Sweden’, a location tag looks elegant and more precise + helps people find you + frees up extra space in your bio for more info or hashtag)
• Call to action (CTA like “Watch more videos here”).
• The name of your company/business (only for people who associate you with your business), in addition to your real name.

Branding and channel aesthetics

Branding and aesthetics are real must-haves these days, especially on Instagram, it’s all about “looking good” here.

Why. Take a typical consumer, he or she is going through Instagram and upon “discovering” it, briefly lingers on your photo. The picture is great, or hilarious, or instantly intriguing for some other reason and the caption complements it perfectly. They tap on the username and check out your profile.

Optimize User Journey

No matter what your brand’s reason for being on Instagram, this is a pivotal moment. Every goal you can think of hinges on those few critical seconds when a user views your Instagram profile. A few quick decisions are made in that moment:

• Will they read your biography?
• Click on the link?
• Will they follow you?

All these steps depend on how your profile is designed.

Channel Information and Profile Feed

When Instagram users land on your profile, the grid of thumbnails takes up most of the screen.

Whether it is appealing to the eye or unappealing will influence the decision to access further content about you (website link) or follow your channel.

It is therefore essential to
That you schedule your Instagram feed.

To tell you the truth, I don’t have a unique
Style found in your Instagram feed. The feed consists of a lot of bright colors that do not create a harmonious picture.

But isn’t that just your trademark (landmark) as a videographer? You should…

InstaCheck

Check out more about the Combin InstaCheck here.

• InstaCheck (external on Combin.de)