The Art Director is responsible for the overall visual identity of a campaign—from the color palette and visual language to the look of individual video scenes. In our projects, the Art Director ensures that every outcome is consistently aligned with the client’s brand and integrates seamlessly into their overall content marketing strategy. This responsibility extends […]
Images communicate faster than any text—the human brain processes visual information up to 60,000 times faster than language. Visual language in marketing is therefore not merely an aesthetic embellishment, but a strategic tool that directly influences brand perception, emotions, and purchasing decisions. Those who consistently use visual language create a visual identity that is instantly […]
Design, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]
More followers. More reach. And a higher engagement of the target group. Whether as a company, model or influencer of tomorrow, Instagram is a true full-time job that requires good strategy, detailed planning and constant analysis. But persistence and staying power pays off and once you understand the world of influencers and hashtags, you can […]
Header picture for Facebook, YouTube, or Twitter. For each individual social media channel, you need its own header image and, of course, individual information, conforming to the respective social network. The pixels, i.e. the dimensions and formats of the title pictures differ. That’s why you have to make sure that you choose the right dimensions […]
Pre-installed fonts are boring. That’s why I’m showing you the basics of fonts in Photoshop in my new Photoshop video tutorial. Easy customization, fast and effective work, that’s what matters. Fonts can of course be used in design for many application examples: Image brochures, business cards or even web design. Today we’ll look at a […]
Social media designs of a creative agency promote the look (the’image’) of a company. Modern graphic design increases the interaction with the users and thus the profit – whether registration, sale of the establishment of contact. If you want to keep your social media concept lean, you can rely on Instagram, especially with young target […]
Advertising on social networks is the key. You can rely on this, at least if your target group is somewhere between 21 and 38 years old. From the young people of the past, today many have become buyers. The living conditions have changed, the social network has not changed. Did you know how much time […]
Facebook changes its style every year. Although the dimensions for the own Facebook title image (850 x 315 pixels) and profile image (180 x 180 pixels) remained, the layout has shifted a bit. If you want to bring design elements (such as color traces) into your fanpage design, you have to consider the new positioning […]
Update! Facebook has changed its fanpage dimensions for designs & layouts 2016. For your own channel design this means: New dimensions, new ideas! While the dimensions remained the same in 2014, the proportions of the profile picture and cover picture will change. The cover picture is now 830×315 pixels instead of 850×315 as before. The […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.