Holistic social media strategy for one of the world's biggest hair care brands — from target group creation to shootings for 5 sub-brands.
What Was the Problem?
Managing social media for 5 sub-brands simultaneously — each with distinct target audiences, visual identities, and content needs. The challenge: creating a unified social strategy that lets each brand speak in its own voice while maintaining Schwarzkopf's overarching quality message.
How We Solved It
We developed individual content strategies for each sub-brand while maintaining a shared visual DNA. Target group analysis defined each brand's audience persona. We produced organic content and managed ads and dark postings per brand, with regular photo/video shootings delivering 10+ social assets per cycle. Each sub-brand got its own editorial calendar and KPI dashboard.
5 Sub-Brand Strategies
Individual content plans for got2b, Gliss, Schauma and more — distinct voices under one visual DNA umbrella.
Target Group Analysis
Audience persona definition per sub-brand. Each brand speaks to its demographic without cannibalizing siblings.
Regular Shooting Cycles
10+ social assets per production cycle through planned photo/video shoots — consistent content pipeline.
Ads & Dark Postings
Managed ad campaigns and dark postings per brand — testing creative variants without cluttering organic feeds.
Campaign Material
When managing multiple sub-brands, keep a shared visual language but distinct voices. Each brand needs its own content strategy — not just reposts.
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4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.