Electric Social
2M+ Views, Fully Booked from Day 1
Full marketing setup for Electric Social, a new arcade bar at Berlin Alexanderplatz. From CI development to TikTok marketing and ads — fully booked from day one. Viral TikTok with 2M+ views, 500+ Google reviews at 4.6 rating, and strong Google Maps SEO positioning.
What Was the Problem?
Building a distinctive brand voice on TikTok in an overcrowded content landscape. The challenge: creating content so engaging that it breaks through the noise without relying on paid amplification — pure organic reach through creative excellence.
How We Solved It
We developed a TikTok content strategy centered on trending formats with a unique brand twist. Rather than following trends, we adapted them — adding the brand's personality to viral formats. Each piece of content was designed to be natively shareable, optimizing for saves and shares rather than just views.
Trend Hijacking
Adapting viral TikTok formats with brand-specific twists — riding the algorithm while staying on-brand.
Same-Day Event Coverage
Event content filmed, edited and posted within hours. Speed beats polish on TikTok — freshness drives 3x more shares.
Vertical-First Production
Every shot planned for 9:16. No cropping, no letterboxing — native vertical content outperforms repurposed 16:9 by 2x.
Save & Share Optimization
Content designed to be bookmarked and forwarded, not just watched. Saves signal quality to the algorithm.
Campaign Material
New venue launch: TikTok creates instant awareness, Google Maps SEO builds long-term discoverability. Combine both for sustainable foot traffic.
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4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.