Entries by Stephan M. Czaja

Print Calendar 2018: Free PDF + InDesign Tutorial

I was looking for a calendar to print, just download as a PDF and you’re done. Free of charge there was no nice solution, because I want to hang the calendar like in our agency to plan days, weeks and months for all in the team clearly. If there is nothing, it will be self-made! […]

Influencer Marketing Course: Continuing Education & Training for Social Media Managers

“Influencer marketing is on the rise!” – that’s what the headline above our last interview said. Today we give you 2 hours of know how for free! With Social Analytics, we make influencer marketing on Instagram possible for all agencies, companies, brands and online shops from Berlin to Hamburg, Cologne and Munich. So that really […]

Hootsuite for beginners: content planning for Instagram, Facebook, Youtube & Co.

Hootsuite is definitely one of the best scheduling tools for content on Instagram, Facebook, YouTube and many other social networks. With Hootsuite, social media managers can easily schedule content for specific dates and choose an individual time when the content will be published automatically. This makes Hootsuite, among other programs, one of the absolute basics […]

Influencer marketing on the rise / Interview Internet World Business

Influencer Marketing – “2017 was a year in which a much ridiculed trend grew into an adult industry,” reads the headline on the latest articles in Internet World Business. Then Influencer Marketing erreicht mittlerweile nicht nur Vorreiter sondern auch etablierte Agenturen, die sich immer mehr auf diese neue Form der Reichweiten Generierung für Marketingaktionen verlassen. […]

Influencer Marketing #2: Blogger Relations? Advantages and disadvantages of the method

Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]