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How to find the perfect TikTok influencer agency: Influencer types, reach and tips
in Marketing, TikTok/by NataschaMore and more companies want to take off on TikTok and maximize their advertising success with suitable influencers. The latter are becoming increasingly relevant in the marketing mix: Around 59 percent of German companies already use influencer marketing. However, to become successful even on the fastest growing social media platform TikTok, you need the right […]
TikTok Marketing Agency: Is it worth working together?
in TikTok/by NataschaMore and more companies and brands are using TikTok to reach their target audience. And not without reason: In 2022, the platform recorded a full 19.5 million users – in Germany alone. But how does advertising work on the platform? Since many advertisers do not yet have any experience with the young platform, they often […]
TikTok marketing for fashion businesses: Importance, Tips & Ideas
in Help, TikTok/by CarenTikTok Marketing Fashion Businesses – TikTok has become an important marketing tool for fashion businesses, as it reaches a large audience and provides an opportunity to get the brand in front of a large audience. In this article, you will learn how to create effective TikTok ads for fashion businesses, as well as tips, themes, […]
The blue checkmark at TikTok: When does an account get it? Meaning & advantages
in Influencer, Marketing, TikTok/by CarenBlue Hook TikTok – The blue hook on TikTok is an important symbol that confirms the authenticity and credibility of an account. It means that the account has been officially verified by TikTok and guarantees the creator the full support of the social network. But why is the blue tick so important and when do […]
TikTok Creative Center: Introduction & pros and cons
in TikTok/by CarenTikTok Creative Center – The TikTok Creative Center is a new feature from TikTok that is designed to facilitate the exchange between artists and their followers. In this center, everyone can see what other artists are doing and network with them. There are many great features in TikTok Creative Center that make it easier to […]
TikTok advertising for business: Switch, Cost, Do?! + examples
in Marketing, TikTok/by S_kinskiTikTok Advertising for Business – TikTok is a social media platform that is especially popular among young people. The entertaining and short videos are an ideal way to pass the time. For companies, TikTok Ads offers the opportunity to address their target group directly. By targeting campaigns, companies can ensure that their message reaches the […]
TikTok algorithm in marketing: what is important? How does it work?
in Marketing, TikTok/by S_kinskiTikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that allows TikTok videos to go viral. How does this algorithm work? Quite simply, through the interaction of TikTok users. When a user shares or likes a video, that video is similarly shared with […]
TikTok Monitoring Tools: How to measure the success of your campaign
in TikTok, Tools/by S_kinskiTikTok monitoring – With the right TikTok monitoring tools, you can significantly improve your presence on the platform. Analytics tools for TikTok allow you to increase your reach by tagging your content with the right hashtags and @mentions. Also, with the right TikTok monitoring tools, you can better understand your audience and find out what […]