Whether on the shelf or in a package, packaging is often the last opportunity a brand has to influence a purchasing decision. Packaging is therefore much more than just a protective box; it is a visible part of the brand perception that has been built up over the years and is either confirmed or disproved […]
Klaviyo is one of the most widely used email marketing platforms in the e-commerce sector—and also one of the most expensive once your contact list grows. Find out here who Klaviyo is really worth it for, how its pricing structure works, and how the tool stacks up in a direct comparison with Klick-Tipp, Mailchimp, and […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
Whether it’s a pitch, quarterly reporting, or an internal presentation: Even the best idea rarely wins people over on its own if the presentation doesn’t support it. A well-thought-out presentation strategy ensures that figures, arguments, and messages are conveyed in the right order—similar to what advertising effectiveness research describes for successful campaigns, where the order […]
A lead magnet is the most powerful tool in digital marketing for turning anonymous visitors into concrete leads. By offering a high-quality e-book, a well-researched white paper, or a practical checklist, you provide users with real value—and in return, you get their email address to build a long-term customer relationship. Here, you’ll learn which types […]
Many companies are constantly producing new content—and in doing so, forget what they’ve already published. A content audit provides clarity: It shows which pages drive organic traffic, which ones are stagnating, and which ones are actively harming your site. Companies that conduct regular audits will find more SEO potential in their existing content than in […]
While a large portion of the budget goes toward digital channels, print remains surprisingly effective for many target audiences and industries. A print strategy defines which formats—from traditional ads to flyers—serve which purposes, as illustrated by the overview of print advertising in newspapers and magazines, which makes it clear that print should be used in […]
Anyone who creates new content from scratch every month wastes time, budget, and energy—even though most of the knowledge is already there. Content repurposing means systematically transforming a piece of base content into multiple formats and distributing it across various channels. The result: greater reach and more touchpoints—at a fraction of the original effort. What […]
A compelling video alone does not guarantee a successful campaign. It is only through the right platform, target audience, and execution that moving content actually becomes effective video advertising. We handle exactly this part: strategy, media buying, and ongoing optimization of video campaigns, regardless of where the video content was produced. Platforms for Video Campaigns […]
Anyone who runs a campaign ultimately wants to know whether it was worth it. Conversion tracking captures exactly that: purchases, leads, inquiries, or other target actions, and attributes them to the channel that actually triggered them. Without effective tracking, any measurement of success remains a guess—even if click counts and URL tracking look good at […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.