A scale-up has usually left the survival phase behind and now faces a different challenge: growth that can no longer be managed through isolated actions. The question of what actually constitutes a scalable business model applies not only to the product but also to marketing itself, which must cope with significantly greater volume, more channels, […]
Sports sponsorship is one of the oldest forms of marketing—and at the same time one of the most underestimated when it comes to its direct impact on sales and lead generation. While large corporations invest millions in national teams and Bundesliga clubs, many small and medium-sized businesses overlook the fact that even sponsoring a local […]
This post discusses how we support law firms and attorneys—as clients—with their marketing efforts; it does not address legal issues related to usage rights for the content itself. If you’re interested in licensing issues regarding image and video material, there’s a separate post on Creative Commons. This post focuses exclusively on marketing for the legal […]
Esports is no longer a niche phenomenon: Millions of people worldwide watch tournaments on Twitch and YouTube Gaming—and many brands still haven’t gotten a foot in the door. Brands that invest in esports sponsorship now can reach a target audience aged 18 to 34 with significant purchasing power—an audience that actively avoids traditional TV advertising. […]
Startups rarely have the budget of large corporations, but they often face pressure to demonstrate growth in a short period of time. Whether traditional influencer marketing is even worthwhile for startups is therefore one of the first questions we discuss with young companies before they allocate budget to a single channel that may later turn […]
If you don’t plan a clear marketing budget, you’ll either spend too much—or invest too little in the wrong areas. For small and medium-sized businesses, structured budget planning is the key to getting measurable results—in the form of leads, new customers, and revenue—from every euro invested. Why SMEs Need a Structured Marketing Budget Many medium-sized […]
This post is aimed at consulting firms as clients—that is, consulting firms that want to use social media themselves to acquire clients. If, instead, you’d like to clarify fundamental questions about developing your own strategy, you’ll find a separate article on social media consulting. This article focuses on something else: how we support consulting firms […]
A personal brand thrives on something that can’t be replicated by a traditional corporate brand: a real person with a distinct perspective, voice, and story. Just how closely this field is linked to issues of personal branding and visibility on social media becomes clear with nearly every female founder or speaker we work with, because […]
Customers no longer shop in a linear way: They see an Instagram ad, do some research on Google, visit the store, and then write a Google review. SMEs that are active on only one channel lose revenue and leads precisely at these transition points. Omnichannel marketing closes these gaps—and turns random touchpoints into a consistent […]
Software and IT companies operate in a market where rapid change is the norm. Products, features, and competitors evolve in short cycles, which also affects marketing. Whereas traditional industrial companies often rely on lengthy decision-making processes, SaaS providers frequently rely on self-service models, trial periods, and significantly shorter sales channels, supported by marketing automation. What […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.