A photo that looks razor-sharp on the screen can suddenly appear blurry when printed. The reason almost always lies in the DPI value—that is, the resolution of a file. Anyone who has already explored the basics of print design is familiar with this problem, and visual language in marketing is also closely tied to technical […]
Social media algorithms determine which content gets seen—and which disappears into digital oblivion. For companies that want to grow their reach organically, understanding these mechanisms isn’t just a nice-to-have—it’s a business-critical foundation. Those who know the rules of the game win; those who ignore them invest their budget in content that reaches no one. How […]
Instagram Shopping has long since evolved from a nice little extra feature into a serious revenue generator—and any brand or retailer that’s still hesitating is losing market share every day to competitors who are moving faster. The platform is investing heavily in social commerce, and its latest features make it clear: The purchasing process is […]
Logistics companies often face a twofold challenge: They must attract new customers for transportation and warehousing services while simultaneously finding enough drivers in a labor market with a noticeable shortage of professional drivers. The field of B2B commercial vehicle marketing also illustrates how closely vehicle, personnel, and customer issues are intertwined in this industry. Two […]
TikTok has long been more than just an entertainment platform—it’s a full-fledged search engine that is increasingly replacing traditional search engines like Google, especially among Gen Z. For businesses, this means that if you can’t be found on TikTok, you’re missing out on a crucial touchpoint in the customer journey. As a social media marketing […]
Energy issues are constantly evolving, whether due to new incentive programs, regulatory requirements, or technical advancements in photovoltaics and heat pumps. For energy utilities, municipal utilities, and renewable energy providers, this means a constant need to explain these issues. A short-term campaign is rarely sufficient here; a long-term campaign that consistently addresses these topics over […]
WhatsApp has long since evolved from a personal messaging app into a serious marketing platform—and this is exactly where many companies miss out on valuable opportunities for direct customer communication every day. As a social media agency, we see time and again that WhatsApp Business is neglected in marketing strategies, even though the platform—with over […]
Meta Ads have undergone a fundamental transformation—and anyone still working with manually curated audiences in 2025 is throwing money away. Advantage+ Targeting isn’t just a new feature—it’s a paradigm shift in the way Facebook and Instagram deliver ads. As an agency, we see every day how companies with outdated targeting approaches are burning through their […]
The automotive industry is not a homogeneous field when it comes to marketing. A local car dealership has different goals than a commercial vehicle manufacturer—as described in the article on B2B commercial vehicle marketing —and yet different goals than a provider of mobility services or charging infrastructure. Different Target Audiences Within an Industry Depending on […]
Instagram is changing the rules of the game for Reels—and any brand or company that doesn’t react quickly will visibly lose reach. The algorithm has been fundamentally overhauled, and the old strategies simply don’t work anymore. As a social media agency, we observe on a daily basis which accounts are benefiting from these changes—and which […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.