Marketing calculator – Are you looking for free marketing tools? We’ve collected them all for you! You can calculate the most important KPIs for your marketing such as CPC, CR or ROI directly online. We also have social media ad calculators for budget and reach, including for TikTok, Instagram and YouTube. Search engine and display […]
Here you will learn quickly and simply what a paywall is, how it works and why it is used by many online publishers and media companies. We explain the different types of paywalls, their advantages and disadvantages and show you how this model compares to other monetization strategies such as subscriptions, pay-per-view (PPV) or advertising […]
Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]
What is crowdfunding? Crowdfunding is a method in which a large number of people pool money for a specific project or idea. It is all based on crowdsourcing. Instead of receiving large sums of money from a single source, the project initiator collects small contributions from many people. This financial support can be used for […]
A headhunter is a person or company that searches for talented professionals on behalf of companies to fill open positions. Headhunters search specifically for candidates with certain skills and experience that are relevant to the job. Often in industries where good employees are worth a lot, for example, e-commerce staff recruiting. Specialized in certain industries […]
HR (human resources), or human resources, refers to the department of a company that deals with the management of employees and their concerns. The HR department is usually responsible for coordinating the hiring, training and development of employees, maintaining personnel files and ensuring compliance with labor laws and regulations. Tasks of an HR department The […]
The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]
Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]
Web 3.0 is still a vision, but defines an evolutionary stage of the Internet that follows Web 1.0 and Web 2.0. Web 3.0 exists on the basis of blockchain technology. The use of blockchain technology and the potential for decentralized data storage create a democratic Internet that is designed and controlled by users and takes […]
The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.