Target group marketing is a success-critical component of all good marketing. It deals with identifying, addressing and servicing specific target groups with the aim of generating sales for a company. A successful marketing plan is based on understanding the members of a specific target group. Only then can companies manage to send the right message […]
For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
HR marketing – It is nothing more than applying marketing concepts to the HR area. As with classic marketing, the aim here is to align the company and its products holistically with the customer needs of current and future employees. As a result, employees are viewed less as a “resource” and more as “customers” whom […]
The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing other than a large database, where an original block represents the beginning. There chronologically always further and/or new data blocks, […]
Content curation is the final step in content creation, which involves maintaining, updating, and archiving your previously published content. You have already produced and published content. Now it’s time to keep the information up to date. Need: Why Content Curation? Companies mainly distribute their content via their numerous Facebook fanpages and Twitter profiles. Even though […]
Unique Selling Proposition – The term USP belongs to marketing and refers to a unique value proposition that leads to a competitive advantage or differentiates the company from the competition and represents a demonstrable customer benefit. The USP can be equated with a unique selling proposition. Why is a USP so important? A USP is […]
Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]
Increasing sales – In marketing, constantly increasing sales is an important measure to improve the success of one’s own business or customers. In doing so, they try to increase sales with the help of targeted marketing tactics and campaigns. Many companies start by creating and solidifying awareness of their product or brand. Perfect for this […]
“Viral” is when a post or topic gets a lot of attention and spreads quickly on the Internet. Examples of viral posts Here are some examples of viral posts: Shaving stone Banana bread Mochis Solid shampoo Hair vitamins
Reach is the number of people or accounts that see your post on social media. The interaction rate (likes, shares, comments, etc.) of this post is another KPI that goes hand in hand with Instagram reach. Range types Here you can see the different types of reach once enumerated: Post reach – number of individual […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.