Virtual reality, or VR for short, translates as virtual reality and means the perception of a virtual world that is not real, but whose effect or functionality is present and can be experienced accordingly. What factors define VR? VR is defined by a few factors. Theoretically, there are no limits. Nevertheless, these are the basic […]
The business relationship between companies is referred to as business-to-business, or B2B for short. The short form is used more often because of the fast way of speaking. Meaning & Usage B2B is the term used to describe business and communication relationships between at least two companies. The term is used whenever at least two […]
Down-sell – In down-selling, you actively recommend a lower-priced product to your customers. Together with your customers and their requirements, you work out which product fits their needs. At first it seems like you are losing money, but it is actually free marketing (word of mouth). Through your honesty and the good experience the customer […]
Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
Brand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]
Benchmarking is a management tool that continuously compares a company’s products, techniques, processes and values with competitors’ standards or values (especially the best of the competitors). The criteria can be chosen arbitrarily, but usually cost, time and quality are analyzed. On the one hand, you can rank your company based on these findings, on the […]
Direct traffic means the number of direct website hits. In other words, how many people entered your company’s URL and did not come to your website via a link. This indicates that these visitors already knew your company. Methods for traffic generation Here you can see methods to generate traffic: Search engine optimization Use social […]
Clickbait is the use of headlines and other design elements to entice Internet users to click on your online posts. The term is of English origin and literally means “clickbait.” Although clickbait is widely criticized by traditional media, there are many examples of successful business models based on clickbait. In marketing, clickbait can be used […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
Google Rating – 74-89% (depending on age group) of over 2,200 people surveyed say “ratings influence purchase decisions.” So at least 3 out of 4 people are influenced directly, by reviews from others. Online reviews, the opinions of others, are an extremely powerful tool in online marketing. Positive reviews convince prospects faster than any top-notch […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.