Recruiting refers to the process of attracting and selecting candidates for open positions in a company. The goal of recruiting is to find and hire qualified candidates to meet the company’s job requirements. Recruiting process: steps The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates […]
The Net Promotor Score (NPS) counts as a measure of customer satisfaction and the associated customer loyalty. It is a key figure that lies between -100 and 100. In 2003, the NPS was introduced by Bain and Company and has since been used by a large number of companies worldwide. In recent years, the process […]
The term Call to Action (CTA) means “call to action” and calls for interaction between the company and the customer through some kind of “button” or similar. The goal is for customers to recognize and execute the call to action. Examples of calls to action are “buy now” and “download now”. Psychological background A call-to-action […]
Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]
Cross-media marketing – Cross-media marketing spreads a marketing message via online advertising, e-mail marketing, SMS and messenger services, out-of-home advertising, events, sponsoring, in-store marketing, radio, TV or even print media. Depending on size and scale, this has the great advantage of directly advertising to target groups in an all-encompassing way, rather than through a single […]
Landing Page – Collecting leads for sales, email funnel and sales marketing can hardly be done with a method as targeted and simple as with an optimized landing page. Have you heard of the term “landing page” for the first time? Here is a brief insight into the use of such landing pages in online […]
For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
Content writing is the planning, research, creation, and editing of content that is published online. It can include writing blog posts, scripts for videos and podcasts, and articles. Content writing is of great importance as content helps in generating and retaining (new) customers. It represents the second step of content creation and is part of […]
Relevant content – More than just advertising, what does that mean? Content creation means creating content that is tailored to the target audience. Valuable content is created that is accessible to everyone for free on the Internet. This increases the reach of the company and its products, increases the lead count and builds trust in […]
Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.