Entries by Caren

TikTok Shop for companies: Social commerce setup and strategy

TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]

Optimize your LinkedIn Company Page: More reach and leads

Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]

Social media competition analysis: How to analyze your competition

If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]

Social media monitoring: tools and strategy for companies

Social media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]

Social media crisis management: when a post goes viral – wrong

A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]

WhatsApp business marketing: customer communication and sales

WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]

Threads Marketing for companies: Strategy and first steps

Threads gained 100 million users in the first five days after its launch – no other social network in history has reached this milestone so quickly. The question for companies since then has been: Is Threads a short-lived hype or a serious channel that deserves strategic attention? What threads mean for brands Threads is Meta’s […]

Snapchat marketing for companies: Reach and strategy

Over 750 million people use Snapchat every day – and yet many companies are hesitant to use the platform as a serious marketing channel. This is a mistake, as Snapchat reaches a target group in the 13 to 34 age group that is becoming increasingly difficult to reach on other platforms. Why Snapchat is relevant […]

Facebook Ads Agency: Meta campaigns that really perform

Facebook has over 32 million active users in Germany. Meta Ads (Facebook + Instagram) thus reaches every relevant target group – from the housewife in Saxony to the CFO in Frankfurt. As a Facebook Ads agency, we develop campaigns that turn reach into sales. What does a Facebook Ads agency do? A specialized Facebook Ads […]

Social media agency prices 2026: What does professional social media cost?

How much does a social media agency cost in Germany? The answer is unsatisfyingly simple: it depends. It depends on the size of the company, platforms, campaign volume and scope of services. This guide gives you realistic guidelines – without sugar-coating it. Typical pricing models for social media agencies Social media agencies work with different […]