Over 750 million people use Snapchat every day – and yet many companies are hesitant to use the platform as a serious marketing channel. This is a mistake, as Snapchat reaches a target group in the 13 to 34 age group that is becoming increasingly difficult to reach on other platforms. Why Snapchat is relevant […]
Facebook has over 32 million active users in Germany. Meta Ads (Facebook + Instagram) thus reaches every relevant target group – from the housewife in Saxony to the CFO in Frankfurt. As a Facebook Ads agency, we develop campaigns that turn reach into sales. What does a Facebook Ads agency do? A specialized Facebook Ads […]
How much does a social media agency cost in Germany? The answer is unsatisfyingly simple: it depends. It depends on the size of the company, platforms, campaign volume and scope of services. This guide gives you realistic guidelines – without sugar-coating it. Typical pricing models for social media agencies Social media agencies work with different […]
OnlyFans is no longer just a creator portal. Brands use the platform specifically as a direct advertising channel – with exclusive content, subscription models and a target group willing to pay without algorithm barriers. Social Media One plans, produces and manages these campaigns in full. OnlyFans as a marketing channel for brands We take over […]
Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
Every company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]
Having a social media team that is good and stays that way is more difficult than social media itself. High turnover, unclear roles, and piles of tasks weighing on one person – these are the most common reasons why social media teams don’t scale in organizations. Here’s the structure that works. What roles a social […]
User-generated content (UGC) achieves on average 4x higher click rates than brand content and reduces the costs per acquisition by up to 50 %. For brands, UGC 2026 is not a nice add-on – it’s a core strategic lever. Here’s the strategy that really works. UGC vs. influencer marketing: the difference Classic influencer marketing: A […]
ChatGPT took 2 months to reach 100 million users – no product in history has grown faster. Social media marketing is one of the most impacted disciplines: content creation, image generation, audience analysis, performance forecasting – AI is changing how and how fast teams work. Here is where we are in 2026. Where AI actually […]
Three platform algorithm updates in 12 months, TikTok Shop live in Germany, and AI-generated content that outperforms organic creator reach – social media in 2026 is changing faster than in the last five years combined. Which trends are actually relevant for companies – and which are just hype. Creator Economy becomes the standard strategy Creator […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.