In recent years, Twitch has developed from a pure gaming platform into one of the most important live streaming channels in digital marketing. More than 30 million daily active users spend an average of 95 minutes a day on the platform – a level of attention that no traditional advertising format can offer. For companies […]
Organic reach is not dead – but it works differently than it did three years ago. While many companies are investing their budget in paid ads, smart content strategies continue to achieve double-digit engagement rates without advertising costs. The question is not whether organic reach is still possible, but how you use the algorithms of […]
Professional photo and video production is no longer a nice-to-have – it is the foundation of any social media strategy that delivers measurable results. Studies show: Posts with professional images attract up to 94% more attention than text-only posts. For companies that want to grow on Instagram, TikTok, YouTube or LinkedIn, there is no way […]
More than 70% of all start-ups fail within the first three years – and one of the most common reasons is a lack of visibility. Social media is the most efficient way for a young company to build a real brand without a budget of millions. The key is not the budget, but the right […]
If you want to set up influencer campaigns professionally, you need a well thought-out briefing. Over 60% of all failed influencer collaborations do not fail due to the wrong creator, but due to an inadequate or missing briefing document – this is shown by experience from everyday agency work. An influencer brief is more than […]
Companies that do not regularly analyze their social media presence lose an average of 30-40% of their potential organic reach – because formats become outdated, KPIs are misinterpreted and competitors catch up unnoticed. A structured social media audit provides clarity about what is really working, where budget is being wasted and which measures are having […]
In the B2B sector, social media channels today determine whether a company is perceived as an industry leader or remains invisible. According to LinkedIn, B2B marketers achieve up to 4 times higher conversion rates via the platform than via other digital channels – a figure that shows how great the untapped potential still is for […]
More than 80 percent of marketing teams say that repetitive social media tasks eat up valuable working time – time that would be better invested in strategy and creative work. Social media automation solves precisely this problem: it takes over predictable, recurring processes so that you can concentrate on what really matters. What social media […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
Snapchat reaches over 400 million active users worldwide every day – and more than half of them are under the age of 35. For businesses looking to target a mobile-savvy, affluent audience, Snapchat Ads is one of the few platforms that still offers real reach without massive organic competition. In this guide, you will learn […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.