In the B2B sector, social media channels today determine whether a company is perceived as an industry leader or remains invisible. According to LinkedIn, B2B marketers achieve up to 4 times higher conversion rates via the platform than via other digital channels – a figure that shows how great the untapped potential still is for […]
More than 80 percent of marketing teams say that repetitive social media tasks eat up valuable working time – time that would be better invested in strategy and creative work. Social media automation solves precisely this problem: it takes over predictable, recurring processes so that you can concentrate on what really matters. What social media […]
Micro-influencers achieve an average engagement rate of 3-7% – while mega-stars with over a million followers often fall below 1%. For companies that want to influence real purchasing decisions, this is a crucial difference. Micro influencer marketing is not a stopgap solution for smaller budgets, but a strategic choice for more relevance, trust and measurable […]
Snapchat reaches over 400 million active users worldwide every day – and more than half of them are under the age of 35. For businesses looking to target a mobile-savvy, affluent audience, Snapchat Ads is one of the few platforms that still offers real reach without massive organic competition. In this guide, you will learn […]
Over 500 million active users are active on Twitter X every month – and for companies looking for real-time communication, thought leadership and community building, the platform will remain one of the most direct tools in the social media mix in 2025. Those who are aware of the changed rules of the game following the […]
In the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
In recent years, Pinterest has developed from an inspiration platform into a serious performance channel. According to recent studies, 89% of Pinterest users buy products that they have discovered on the platform – a figure that hardly any other social media platform can match. Pinterest ads are now an indispensable part of the digital marketing […]
If you want to be visible on social media today, you need more than just good ideas – you need a functioning content workflow that consistently produces high-quality content. According to a recent study by Hootsuite, companies that work with a structured process produce three times more content with the same amount of staff. That […]
YouTube Shorts have fundamentally changed the platform: More than 70 billion views a day show that short videos are not just a trend, but the new centerpiece of YouTube’s strategy. For companies, this means a unique opportunity – organic reach, which is hardly achievable on classic YouTube videos, is democratized by shorts. Those who get […]
In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.