If you want to be visible on social media today, you need more than just good ideas – you need a functioning content workflow that consistently produces high-quality content. According to a recent study by Hootsuite, companies that work with a structured process produce three times more content with the same amount of staff. That […]
YouTube Shorts have fundamentally changed the platform: More than 70 billion views a day show that short videos are not just a trend, but the new centerpiece of YouTube’s strategy. For companies, this means a unique opportunity – organic reach, which is hardly achievable on classic YouTube videos, is democratized by shorts. Those who get […]
In recent years, Instagram Shopping has evolved from a nice add-on to a serious sales machine. Over 130 million users tap on shopping tags every month – and companies that use the channel strategically achieve conversion ratesthat leave traditional display advertising far behind. This guide will show you how to master Instagram Shopping from technical […]
TikTok Shop was launched in Germany in 2024 and is fundamentally changing the way companies do social commerce. In the first six months after the DE launch, over 500 million euros in sales were generated via the platform. For brands that get in early, one of the biggest organic sales opportunities in years is on […]
Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]
If you want to grow on social networks, you need to know what the competition is doing. A structured social media competitor analysis shows you which content is performing well among your competitors, which formats generate the most interaction and where you can fill gaps. According to a recent study by Sprout Social, only 34% […]
Social media monitoring is no longer a nice-to-have – for companies that want to actively manage their brand, it is a strategic obligation. According to a study by Brandwatch, over 500 million tweets and billions of Instagram posts are published every day – if you don’t listen, you lose track of your own brand image, […]
A single post can turn a company into a full-blown PR crisis in less than 24 hours. No brand manager plans for this – but those who don’t have a plan when it happens pay the highest price. Social media crisis management is therefore not a luxury, but an operational duty. What is a viral […]
WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
Threads gained 100 million users in the first five days after its launch – no other social network in history has reached this milestone so quickly. The question for companies since then has been: Is Threads a short-lived hype or a serious channel that deserves strategic attention? What threads mean for brands Threads is Meta’s […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.