How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Order cannabis to the office? The day started as usual: Stressful morning, meetings without end, and the to-do list felt like it was growing into infinity. But today was different somehow. Between emails, calls and quick notes, I suddenly had a small highlight in sight – my medicinal cannabis was to be delivered. Yes, you […]
Your new job at Social Media One – Are you looking for an exciting challenge in influencer marketing? Then you’ve come to the right place! Social Media One is a leading marketing and influencer marketing agency based in Cologne. Our team specializes in performance marketing and influencer campaigns and we are looking for someone who […]
Meta(Instagram, Facebook, Whatsapp, …) vs Snap(Snapchat), this time not because of apps, it’s about virtual and augmented reality glasses. You know, especially on Sundays I have a news source Hard Fork (podcast). The world of VR and AR glasses is developing rapidly – but they haven’t made the breakthrough yet. With the new models from […]
From VR glasses and the metaverse to new virtual and augmented reality glasses: When will Zuckerberg’s breakthrough come? Marc Zuckerberg is investing billions in virtual and augmented reality to free Meta from its dependence on Apple and co. With new devices such as the VR glasses “Quest” and the AR prototype “Orion”, Meta is targeting […]
Cannabis hype – It all started with medical cannabis, but the cannabis business is now a billion-dollar market. The cannabis hype in the USA, especially in California, has revolutionized the way brands appear on social media worldwide. California is not only considered a pioneer for the legalization and consumption of cannabis, but also a center […]
The Cookies brand has become one of the most recognizable cannabis brands in the world in recent years. Under the leadership of Berner, the founder and CEO of Cookies, the brand has not only revolutionized the cannabis industry, but also created a unique concept that combines music, culture and community. The origin of cookies Cookies […]
Here you will learn quickly and simply what a paywall is, how it works and why it is used by many online publishers and media companies. We explain the different types of paywalls, their advantages and disadvantages and show you how this model compares to other monetization strategies such as subscriptions, pay-per-view (PPV) or advertising […]
Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]
What are the benefits of an influencer agency? Do you think we “only” book people for posts? That’s only part of it! We offer much more: from strategy development, goal setting and price negotiations to campaign planning, tracking, reporting and optimization. This is how we work to sustainably strengthen your brand. You can find our […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.