Posts

Creating an online store #2: design, payment providers, delivery costs, … – Marketing Podcast

Design, payment providers, delivery costs – The second part of our Marketing Podcast Special for retailers! How can you build an online store yourself instead of hiring an expensive advertising agency? In this part, we take a look at the online store itself. We talk about the design of the site, give tips and look […]

Marketing China: Agency, Experience, Economy, Strategy + Tips

Marketing Agency China – You are thinking about expanding your marketing to China? This is our overview of the most important aspects and strategies for companies and their marketing in China. Asia, especially China, is where the new trends are emerging. We take an in-depth look at the country, the development of purchasing power / […]

Create an online shop #1: DIY or expensive agency?! – Marketing Podcast

Online shop do it yourself or expensive agency?! The retail trade has real problems, the city centres are emptier than ever. At the same time, online retail sales have been growing steadily for two decades. You have a shop in the city centre? Got an idea for an online store and want to work from […]

Instagram for beginners: tips & tricks – setup, marketing and advertising (ads) – Marketing Podcast

Instagram tips & tricks beginners – target audience (avatar), categories, analyze posts, interaction with other posts – what?! What’s it all about if you want to build an Instagram channel yourself, do marketing on Instagram and advertise? In this episode of the Marketing Podcast I ask the most important Instagram questions for beginners! My grandma […]

4K Stogram: Download Photos, Video, Story & Trend Scouting – Instagram Tool Test

Analyze topics based on hashtags, users or competitors. Ideas and inspiration for social media managers. Back up photos, videos and stories. Today we’re introducing 4k Stogram. With 4k Stogram, you can easily save content from Instagram from your computer. It has a lot of benefits: Specifically, it deals with analytics, content ideas, trend scouting, and […]

CPC: This is how much a click costs – Statistics Google Ads EU comparison!

What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our large article on the topic in Google Ads, we receive a lot of questions about the topic “Costs of advertising on search engines”. Therefore, we want to […]

Editor vs. Composer! Simple WYSIWYG text editor against Drag’n’drop plugin

Visual Composer’ are among the trends at WordPress. If you want to create pages and articles in the content management system WordPress, you need the integrated WP editor. The WP editor is in short a WYSIWYG editor, in long words a “what you see is what you get” editor. That means, similar to the well-known […]

Content Management System – What does CMS stand for?

What does CMS stand for? The term Content Management System stands for a software that manages web-based data and makes it available within a basin for administrators to edit, delete or create new data. At the same time, content management systems allow the user access from the front end, i.e. from the web browser, for […]

Social Bots in Comparison: Combin vs. Instazood – Quality vs. Quantity in Marketing

The big comparison! Combin versus Instazood, or quality versus quantity. Social bots are used by more people, bloggers and agencies than you think. Example? Over 70% of tweets in the US election campaign came from an IP address. Bots interact humanly and enable mass interactions (likes, comments, and follow/unfollow cycles). Today we want to take […]

Set up Youtube Studio: Camera, lighting & Co – Cheap at Amazon!

Make Youtube Studio yourself – How should the perfect YouTube Studio look like? What do you actually need to produce YouTube videos? Which camera do I use? Which microphone? Let’s take a closer look today at how to produce videos in your own studio and which technology you need! For our new e-learning online platform […]