Entries by Stephan M. Czaja

Pay-per-view (PPV): Simply explained

Learn here in brief what pay-per-view (PPV) is, how it works and why it is particularly suitable for certain content. We highlight the advantages and disadvantages of PPV compared to subscription, on-demand and paywall models and use a sample calculation to show you how the costs can compare. This will help you decide whether PPV […]

Gen Alpha vs Gen Z in marketing: Who is Generation Alpha?

Gen Alpha vs Gen Z in marketing: what do you need to know? Here’s a quick insight into how you can reach Generation Alpha with your brand today on social networks such as TikTok, Discord and yes, even on Instagram. Demographics and definition: Generation Alpha Generation Alpha, born between 2010 and probably 2026, are the […]

Real Estate Calculator: Plugin for WordPress – Tip & Recommendation

Real Estate Calculator: Plugin for WordPress – In the fast-paced world of real estate marketing, it’s crucial that your website is not only informative, but also interactive and useful. To help you with this, I proudly present my new WordPress plugin“Real Estate Calculator”. With this plugin, you can integrate various useful calculators on your website […]