Entries by Stephan M. Czaja

OpenAI Sora: AI videos for marketing and content

AI videos have arrived in marketing – with Sora from OpenAI, there is now a model that produces clips in a quality that almost looks like real film material. Instead of complicated productions, scenes are created with movement, light and realistic animations. For companies, this means faster content, lower costs and new creative possibilities. Short […]

Midjourney: AI images for marketing and content production

AI images have long been an integral part of digital marketing. Midjourney provides marketers with a tool that creates professional visuals from simple prompts. Whether for social media, blogs or e-commerce – Midjourney brings speed, variety and creative freedom to content production and delivers better results than ChatGPT image generation, for example. Thumbnails and blog […]