Tag Archive for: Discount Day

Singles’ Day: The World’s Largest Shopping Event and What Brands Can Learn From It

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Every year on November 11, China transforms into a massive digital shopping mall—and the rest of the world watches in fascination. Singles’ Day generates more revenue in just a few hours than Black Friday and Cyber Monday combined. For brands worldwide, this date is no longer a niche Chinese phenomenon, but a strategic must-attend event […]

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The Halo Effect in Marketing: How a Positive Trait Shapes Brand Perception

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A likable celebrity endorses a product—and suddenly the brand seems more trustworthy, higher-quality, and more appealing. The iPhone was so brilliant that the Apple Watch was perceived as a premium product from the very beginning, even before a single review had been published. These phenomena have a name: the halo effect. And they are one […]

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