The average German spends more than seven hours a day in front of screens—smartphones, laptops, TVs, and tablets. For brands, this collective screen time is both the greatest opportunity and the toughest challenge in modern marketing: How do you capture attention in an environment where dozens of stimuli compete for it every second? What Is […]
In a world where consumers are exposed to thousands of advertising messages every day, the unexpected is the most powerful currency in the attention economy. The element of surprise in advertising taps into a deeply rooted neurological principle: the unexpected activates the brain more strongly, is remembered better, and triggers more intense emotional reactions. Brands […]
For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]
“Viral” is when a post or topic gets a lot of attention and spreads quickly on the Internet. Examples of viral posts Here are some examples of viral posts: Shaving stone Banana bread Mochis Solid shampoo Hair vitamins
As always in marketing, there are very basic strategies that are also applied here in email marketing. For example, the AIDA principle. You’ve just heard about it for the first time and are asking yourself: What does AIDA mean? Here is the quick answer! Attention Attention means the user gets to know a product or […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.